Prediction: These products may be hot-selling in the Philippines in 2021!

The epidemic has affected the development of many industries. During this period, the e-commerce market in many regions has developed rapidly, and Southeast Asia is one of them. After the outbreak of the epidemic, Southeast Asian residents have turned to online shopping, and the sales of various types of goods have increased significantly.

It is reported that in the Philippines in Southeast Asia, 30% of consumers purchase groceries and necessities through online platforms, and more than 50% of consumers said that they will continue to use online shopping even after the epidemic is over.

In 2021, e-commerce will continue to be popular among Filipino consumers, and the following categories are likely to be best-sellers.

1. Fitness equipment

During the epidemic, Philippine residents were forced to stay at home and their fitness needs were not met. Therefore, the popularity of indoor fitness equipment soared. Consumers chose to exercise at home, and skipping ropes, yoga mats, and bicycles were relatively hot-selling.

2. Swimsuit accessories

Since the news of vaccination emerged, many tourist attractions have been opened to consumers, and Filipino residents have regained their desire to travel and have been shopping online for swimsuits and related accessories.

3. Cooking tools

Cooking is one of the most popular home activities for Filipino residents during the pandemic. Kitchen supplies have become more popular, and "cooking" has become a search keyword. It is worth mentioning that this trend is expected to continue.

4. Epidemic prevention supplies

The epidemic is not over yet, and the demand for epidemic prevention supplies among the Filipino people has not decreased. Masks, face shields, disinfectants, alcohol, etc. are almost necessities for every household.

5. Maternal and infant products

Southeast Asia has a large population and a relatively high birth rate. According to statistics, the number of newborns in the Philippines this year will reach 2.56 million, which means that the demand for maternal and child products will increase again.

As an e-commerce giant in Southeast Asia, Shopee has very impressive sales of maternal and child products, among which pajamas sets, baby wipes, diapers and other products are popular. In addition, related products such as cribs and storage bags are hot-selling on various platforms.

Statistics show that the time Filipinos spend on social media and online is at the highest level in the world. Online shopping is bound to become a trend, and the e-commerce market in this region will develop even faster in the future.

Southeast Asia

the Philippines

E-commerce