British people prioritize fitness when shopping, with searches for fitness and fitness surging by 118% and 83% respectively

According to foreign media reports, eBay Advertising in the UK revealed that British consumers have been prioritizing fitness during the long lockdown period. Analysis of consumer behavior showed that in November 2020, searches for the word "exercise" on eBay.co.uk increased by 27% compared with the previous month.

Although the British are still under restrictions on going out, British fitness enthusiasts will continue to be enthusiastic about buying fitness equipment online for a long time in February and beyond. After all, since the announcement of a large-scale new coronavirus variant infection, the UK has been in dire straits, and the lockdown period has been extended again and again. Many British people may not have stayed at home for so long in their lives.

The pressure of staying at home for a long time is driving these people crazy, and I'm afraid many people have gained weight because of staying at home. As the weather gets warmer, people are eager to exercise: during the Christmas period, the search volume of "protein" and "creatine" surged by 118% and 83% respectively, and the search volume of smart watches also increased, with "Fitbit" and "Garmin" increasing by 32% and 40% respectively.

As the weather gets warmer, the British are also turning their attention to swimming pools. According to reports, searches for "swimming gloves", "swimming socks" and "wetsuits" have skyrocketed. Although swimming pools are still closed, the British are still eager to swim, even eager to "swim in icy open waters."

Not only in the water, but also on land, there are a lot of British people who want to keep fit. At the same time as the searches for "swimming gloves", "swimming socks" and "wetsuits" soared, the search traffic for "reflective jackets" and "waterproof running jackets" also showed an upward trend.

“It’s likely that fitness enthusiasts will be looking to push their limits during this national lockdown,” said Harmony Murphy, head of advertising at eBay UK. “So while we may see consumer spending trends fluctuate over the coming months as restrictions change, it’s clear that brands will continue to have great opportunities to engage with people who are passionate about exercise.”

At the same time, Harmony also reminded: "To keep up with consumers' changing consumption preferences, sellers need to pay close attention and use the latest data and the smartest positioning solutions to ensure that they establish meaningful connections with sports fans - no matter how the weather or lockdown measures change."

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