Instagram Marketing: Sellers need to master these user data!

As one of the top ten most popular social media platforms in the world , Instagram's monthly active users exceeded 1 billion as early as 2018.

Research has found that 60% of users discover new products through Instagram, and with more than 25 million business accounts on the platform , the active participation of users has also prompted more sellers to turn their attention to Instagram .

To catch the traffic express of Instagram, sellers can first look at the following data to have a basic understanding of Instagram↓

1. Instagram has more than 1 billion monthly active users and more than 500 million daily active users. Statistics show that Instagram ads can help reach more than 928.5 million people. Instagram also stated in 2019 that nearly 90% of users will follow a business account.

2. Certain brands and products attract certain age groups, and Instagram is most popular among younger users. There are two main age groups of users on Instagram: 18-24 (Gen Z) and 25-34 (Millennials).

3. According to a report by Pew Research , Instagram is more attractive to American women. Among the people surveyed, 43% of female respondents said they have used Instagram, while this proportion among men was 31%.

4. Here are the top 10 countries with the most Instagram users : United States ( 116 million users), India (73 million), Brazil (72 million), Indonesia (60 million), Russia (42 million), Turkey (37 million), Japan (27 million), United Kingdom (22.9 million), Mexico (22 million) and Germany (19.9 million).

5. According to statistics , 43% of African Americans living in the United States are active users of Instagram, while Hispanics and white Americans account for 38% and 32% of registered users respectively.

6. Pew survey provides a breakdown of Instagram users’ income:

<$30,000: 35%

$30,000-$74,999: 39%

$75000+: 42%

7. A Pew survey found that among American adults who use Instagram, 33% of users have a high school education or below, 37% have a college degree, and 43% have an education above college.

In summary, whether the seller is hesitating whether to join the game, wants to attract more fans or makes effective advertisements, it is essential to understand the platform and users. Based on this data, sellers can formulate corresponding strategies according to their own brands, products and target audiences they want to attract.

Sellers who want to join the group for communication, please add the editor’s WeChat Ennews_, and we will pull you into the independent station seller communication group!

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