With over 6 billion reviews, Stitch Fix in the US leads the new fashion trend

Personalized services once reserved for special consumers are becoming more popular during the COVID-19 pandemic, as high-end retailers shift to online retail and consumers make more retail purchases at home . Personalized platforms such as Frank & Oak, Dia & Co, and Stitch Fix are leading the new fashion trend, bringing their personalized services to consumers.

The customer-oriented and humanized sales are favored by consumers

Stitch Fix is ​​an American online personal styling service provider, known as the "Netflix of fashion". Headquartered in California and founded in 2011, it recommends personalized clothing to customers based on algorithms and data science as well as the size and budget required by customers. Its platform currently sells more than 100 top brands.

Stitch Fix will first select a group of candidate items from a large inventory of clothing based on data such as user needs and budget , and then one of 4,000 stylists will make the final selection, and then 5 pieces of clothing will be sent to the customer for selection.

Through this quiz and consumer feedback, retailers can tailor the experience for customers and better understand their preferences without having to have a one-on-one meeting with a stylist. Overall, online automation and big data make personalized services more affordable.

It is worth noting that customers need to pay a $20 styling fee before they can receive a box of 5 personalized clothes . Stitch Fix allows customers to return unlimited items , so for items they don’t like , customers can send them back by themselves, and the round-trip shipping is free .

A personalized platform with over 6 billion reviews

In fact, the shift in online consumers is only accelerating the demand for personalization, whether through big data recommendations, personalized emails, or targeted advertising.

Stitch Fix previously launched a style shuffle feature that can be set according to consumers' personal preferences . Since Stitch Fix launched this feature in 2018 , it has received 6 billion reviews , which is enough to show how popular the platform is.

As of the end of 2020, Stitch Fix had 3.8 million active customers , and its stock price has tripled in the past three months . In the era of e-commerce, this personalized platform favored by consumers has ushered in great development.

Personalized service platforms such as Stitch Fix are popular with consumers because they can change with the changing trends. However, a study by IBM Institute for Business Value shows that about 60% of retailers are inadequate in providing personalized customer service experiences , which is in urgent need of improvement .

USA

Stitch Fix

Personalized service