What are the sales during the first half of the year in the Middle East? This calendar is recommended for collection

Valentine's Day: Flowers, Fashion

Valentine's Day, which falls on February 14 every year, has become an important sales opportunity for the e-commerce industry. In 2020, the number of searches for Valentine's Day by UAE people reached a record high, an increase of 28% year-on-year compared to 2019. Gifts, flowers, fashion and some personalized services are the most popular on Valentine's Day.

According to the survey, 95% of UAE consumers will research products on online platforms before shopping, and 41% of consumers have purchased products online under the temptation of home delivery. Data shows that during the week of Valentine's Day in 2020, the search volume for "same-day delivery" increased by 22% compared to 2019. This keyword began to see an increase in search volume a month before Valentine's Day.

Mother's Day: Home and Garden Supplies and More

Mother's Day is celebrated at different times around the world, but in the Middle East, it is generally celebrated on March 21. During this holiday, home and garden items, gift cards, flowers and fashion are the most commonly purchased gifts by Middle Eastern consumers.

Before Mother's Day, Middle Eastern consumers will search online for special gifts for others. Data shows that in 2020, the number of searches for "Mother's Day" by UAE people increased by 43% compared to 2019, and searches related to "Mother's Day gifts" increased by 25% compared to 2019. Therefore, sellers can attach relevant keywords to some products suitable for Mother's Day gifts before the holiday to facilitate consumers' searches.

Father's Day: Consumer Electronics and More

Father's Day in the Middle East varies. For example, Father's Day in Saudi Arabia is on the third Sunday of June every year , which is June 20 this year. Father's Day in the UAE, Egypt, and Jordan is fixed on June 21.

On Father's Day, gift cards, fashion, home and garden supplies, and consumer electronics are popular. Data shows that the search volume for "Father's Day gifts" began to rise six weeks before the holiday.

Ramadan: Beauty and personal care, etc.

This year's Ramadan lasts from April 12 to May 12. During Ramadan, people spend a lot of time with family and friends, and buy gifts for their loved ones. Data shows that 53% of Middle Eastern respondents said their spending increased during Ramadan, and 49% said they would use online shopping apps to shop. Ramadan has gradually become one of the promotion days for e-commerce in the Middle East. During this period, beauty and personal care, fashion, groceries, and gift cards are common purchases for consumers.

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