What is Adjust? Adjust Review, Features

Adjust is a data analytics platform that helps marketers achieve mobile app growth by providing a variety of solutions including campaign measurement, optimization, and user data security.

About Adjust

• Adjust relies on high-quality and accurate data to create a one-stop platform that integrates mobile attribution, promotion automation, data privacy and protection functions.
• Adjust's products can meet all the needs in the process of expanding marketing scale, and it also has a global user support network to provide services to users anytime and anywhere.
• Adjust firmly believes that app growth should not be limited, and its products provide everything you need to scale your marketing.

Functional services

1. Measures

Gain insights into the user lifecycle and better understand what drives users forward at each point in their journey. Adjust provides a wealth of information and insights to help you make more informed decisions and increase your user lifetime value.

2. Automation

Get unlimited access to a variety of features that make it easier to measure ad performance, find the best users and optimize campaigns. Adjust's solutions have built-in automation capabilities, allowing users to save time and effort and focus on campaign innovation and marketing scale.

3. Protection

With powerful data protection features and the most stringent privacy laws and regulations in the world, we can build a privacy and security barrier and win the trust of users. With Adjust's solutions, we can proactively prevent cheaters from distorting data and stealing marketing budgets, ensuring the smooth implementation of promotional activities.

Advantages

1. Smarter

Gain insights into the user lifecycle and better understand what drives users forward at each stage of the journey. Adjust provides the information and insights you need to make more informed decisions and increase your user lifetime value.

2. Simpler

Get unlimited access to features that make it easier to measure performance, find your best users, and optimize your campaigns. Adjust’s solutions have built-in automation, saving you time and effort, so you can focus on innovating and scaling your campaigns.

3. Safer

With powerful data protection features and the most stringent privacy laws and regulations in the world, we can build a privacy and security barrier and win the trust of users. With Adjust's solutions, we can proactively prevent cheaters from distorting data and stealing marketing budgets, ensuring the smooth implementation of promotional activities.

Development History

-In 2012, Christian Henschel, Paul H. Müller and Manuel Kniep founded Adjust in Berlin, Germany, with the goal of creating monitoring and tracking solutions for app marketers, allowing marketers to better understand the source of users. In the same year, Adjust completed its first round of financing;

-In 2014, Adjust raised its second round of funding, with nearly 40 employees and new offices in the United States, Japan and China.

- In 2015, the company became profitable just three years after its founding. It opened an office in Turkey, hired 100 people, and released its fraud prevention suite, the industry’s first product that prevents ad fraud in real time.

-In 2017, the company opened new offices in Brazil, France, the United Kingdom, Russia, Indonesia and South Korea;

-2018, Adjust acquired the data aggregation platform Acquired.io in December 2018. This was the company's first acquisition and laid the foundation for the Adjust Automate product suite;

-In 2019, Adjust made more acquisitions, starting with Unbotify, a cybersecurity and AI company based in Tel Aviv. In February and October of the same year, Adjust entered into strategic partnerships with Adways and CyberZ, two leading mobile marketing agencies in Japan, consolidating Adjust's leadership in the Japanese market. In June 2019, Adjust received $227 million in a new round of financing, becoming one of the largest financings in Europe that year;

-In 2020, Adjust has more than 550 employees in 16 offices around the world. Currently, more than 50,000 apps rely on Adjust to drive mobile marketing growth;

-In 2021, Adjust was acquired by AppLovin, a leading marketing software company that provides developers with a range of powerful integrated solutions to help mobile apps grow rapidly.