What is Hims? Hims Review, Features

Founded in 2017 and headquartered in San Francisco, Hims is a men's personal care brand.

About Hims

• Hims is famous for its exaggerated colors and "eggplant face" advertisements targeting millennial users. Its products mainly target three unspeakable problems, namely hair loss, erectile dysfunction and acne. Its content focuses on being relaxed and humorous. It also launched the female care brand Hers at the end of 2018.
• Hims normalizes sensitive issues for men and uses this as a brand strategy to communicate with consumers. Whether it is brand tone, image, user experience, or packaging, this communication method runs through every aspect of the brand. It tries to communicate with consumers in a relatively relaxed and pleasant atmosphere, using humor and metaphors to make the audience more receptive to these sensitive topics and tell them that these issues are not heavy or shameful.
• Hims chose "millennial pink" in its design, matched with other light colors, to give people a clean and peaceful impression. Founder Dudum said that Hims' minimalist packaging design is to avoid consumers feeling embarrassed when they get the product. It does not use exaggerated colors and pictures, and does not use obvious words. It is also out of the same consideration. While using cardboard as packaging for economic reasons, it also reflects a certain sense of fashion and luxury through details such as carefully designed line lining fonts and black background with gold stamping of the brand name, ensuring the high profile of the product.