What is ASIN? ASIN Review, Features

The ASIN (Amazon standard identification number) code is a unique number that Amazon generates for each product for easy classification and retrieval. It is automatically generated by the Amazon system and does not require sellers to add it themselves. Each product distributed by Amazon has a unique 10-digit ASIN code. If it is a book, the ASIN code is equivalent to the ISBN number used worldwide. The ASIN code of other products is a number generated when the product is uploaded, which is the product's "ID card".

About ASIN

The ASIN code is equivalent to a unique product ID, also called a product number, which consists of numbers and letters. It is unique on the Amazon platform. The ASIN code corresponding to the same product and the same UPC on different sites is usually the same, that is, one ASIN code corresponds to one SKU. The ASIN code can be used to query products on the platform front end and the seller's store back end.

Position display

Located under "Product Details" or "Product Information":

Changes in ASIN Codes

1. Will the ASIN code of the product change? Generally speaking, if a seller who opens a store on Amazon posts a product, the ASIN code is generated by the platform, so even if the listing is modified, the ASIN code will not change. However, when the listing created by the seller is the same product as the listing of another seller, and the description is very similar, then in this case, the listing may be merged and the ASIN code will change accordingly. If the ASIN changes, as a seller, you must know that the ASIN code is like the product's ID card, which is the only credential for finding the same product, so when the seller uploads the product, a unique ASIN code will be generated for each product.

2. Generally speaking, the changes in ASIN codes will be based on the following aspects: size, weight, color, model, quantity, category, title, and appearance size. However, some "bad guys" will also use these to manipulate some buyers to make them think that they have bought the products they want. Just like if there is an error in the ID card, you will not be able to find the person, or find the wrong person, etc. This will affect the customer's shopping experience and make the customer have a bad impression of you. The conditions mentioned above will directly affect the product and are very important.

Company Profile

Amazon (NASDAQ: AMZN) is the largest online e-commerce company in the United States, located in Seattle, Washington, and is one of the earliest companies to engage in e-commerce on the Internet. Amazon was founded in 1995. At the beginning, it only operated online book sales business, but now it has expanded to a wide range of other products. It has become the world's online retailer with the most product varieties and the world's second largest Internet company. Under the company's name, it also includes subsidiaries such as AlexaInternet, a9, lab126, and the Internet Movie Database (IMDB).

Amazon and other sellers offer customers millions of unique new, refurbished and used items, including books, movies, music and games, digital downloads, electronics and computers, home and garden supplies, toys, baby products, food, apparel, shoes and jewelry, health and personal care products, sports and outdoor products, toys, automobiles and industrial products, and more.

Development History

In August 2004, Amazon acquired Joyo.com, combining Amazon's world-leading online retail expertise with Joyo.com's deep experience in the Chinese market, further enhancing customer experience and promoting the growth of e-commerce in China.

On June 30, 2016, Amazon Japan launched a Chinese version of its website.

In October 2016, Amazon ranked 8th among the world's 100 most valuable brands in 2016.

On March 29, 2017, Amazon announced the closure of its Quidsi division because it was unable to make its two e-commerce websites, Diapers.com and Soap.com, profitable.

On May 11, 2018, Amazon officially raised the annual Prime membership fee from US$99 to US$119.