What is YouGov? YouGov Review, Features

YouGov is an international online research data and analytical technology group.

About YouGov

YouGov was founded in London, UK in 2000 and has been recognized as a pioneer in online market research. We can conduct a variety of market research activities across regions. Compared with traditional research models, our online research model allows customers to understand international market dynamics faster, more cost-effectively and with the same high quality.

YouGov Services

• Our innovative solutions help the world's best-known brands, media owners and agencies better plan, activate and track their marketing campaigns.

• With operations in the UK, Americas, Europe, the Middle East, India and Asia Pacific, we have one of the largest research networks in the world.

• At the core of our platform is a growing source of consumer data that we have accumulated over 20 years of operation. We call it Living Data. All of our products and services are based on a detailed understanding of our more than 240,000 registered panelists to provide accurate, actionable consumer insights.

• As innovators and pioneers in online market research, we have a reputation as a trusted source of accurate data and insights. As proof of this, YouGov data is frequently cited in global media, making us the world’s most cited source of market research.

YouGov's mission

It is to provide a steady stream of accurate data and insights into the world so that companies, governments and institutions can make informed decisions.