What is Brother? Brother Review, Features

Brother Group is headquartered in Japan and conducts R&D, manufacturing and sales activities through a global network, striving to meet the needs of global customers with a variety of products and services.

About Brother

Brother (China) Commercial Co., Ltd. was established in 2005 and is a sales and service company established by Brother Group in China. Relying on the group's production factories in Shenzhen, Zhuhai, Taiwan and other places, as well as the development company established in Hangzhou, it has realized a supply system integrating development, production and sales in China, providing excellent value to Chinese customers with high-quality products and services.

Brother has been building on its century-old experience, spanning more than a century, from a small company to a diversified multinational corporation. Although our technology and business activities keep pace with the times and dare to innovate, the foundation of strong leadership and product innovation has remained consistent throughout Brother's history, whether in 1908 or today.

Brother's Values

"At your side." —— Customers first

The spirit of "At your side." advocated by the Brother Group's Global Charter is the core value of Brother. It explains the good wish of "Brother Group always puts customers first, creates excellent value and provides it to customers quickly under any circumstances."

As a subsidiary of the group, Brother (China) always keeps this purpose in mind and provides excellent value to Chinese customers with high-quality products and services.

Vision

Brother Group Vision “At your side 2030”

The new vision defines what kind of value we will provide to customers and society by 2030; it clarifies our "goals to continue to uphold" and the "ways of providing value" and "areas of advancement" based on these goals.

mission

• Diversity and inclusiveness, seeking change and innovation;

• Achieve success for customers and make employees happy;

• Care for the earth and give back to society.