AliExpress's "10 billion subsidies" gave rise to a new consumption trend: projectors, game consoles, and headphone brands soared by more than 300%

The Spring Festival economy has driven a consumption boom, and Chinese e-commerce has also performed well overseas.

Data from AliExpress 's "10 billion subsidies" show that during the platform's Spring Festival non-closing activities, traditional advantage categories such as projectors, headphones, and game consoles continued to output new hot-selling products, with an increase of more than 300% to lead the "Spring Festival" ; new brands in categories such as vacuum cleaners, coffee machines, watches, and bracelets also broke out strongly and became "New Year products" that are popular all over the world.

Magcubic, a projector brand that grew up on AliExpress and broke into the top ten in the world , continues to produce new hits, becoming the best-selling projector product during the Spring Festival , with sales up 300% month-on- month; the new hit of QCY headphones from Dongguan increased by more than 500% compared to December ; Boyhom, a new brand in the game console category , increased by more than 600%... In addition, trending categories such as smart speakers, smart watches, and AR glasses are also "Chinese smart products" that are hot-selling overseas .

AliExpress's 10 billion yuan subsidy New Year goods list shows that in addition to consumer electronics, there are also home furnishings and accessories such as vacuum cleaners, coffee machines, watches, and bracelets, which decorate the New Year for overseas consumers, demonstrating the boost of the 10 billion yuan subsidy to diversified quality supply .

  (AliExpress's "10 billion yuan subsidy" top ten domestic newcomers)

It is reported that AliExpress will launch the "10 billion subsidies for brands going global" plan in early 2024, helping Chinese brands to go global through real money subsidies and full-link operation support from the platform. Over the past year, with the support of 10 billion subsidies, many domestic brands such as Xiaomi and Lenovo have entered the club of daily sales of one million US dollars, and new hot products from domestic brands such as Magcubic , QCY, and ILIFE are also emerging and becoming the favorites of overseas consumers.

   (During the Spring Festival, AliExpress’s “10 billion subsidies” country-specific best-selling list)

During the Spring Festival, markets in different countries also showed emerging consumption trends: new equipment for computer office and fitness and body shaping were hot-selling in France ; while American consumers preferred entertainment products such as wigs and game consoles for festive gatherings, focusing on the new year and a new atmosphere ; South Korea set off a cycling and camping craze , and the sales of domestic sports brand 361 Degrees increased by more than 300% month-on-month.

From digital fashion to smart life, from hardcore watches to elegant jewelry ... With the continuous development of cross-border e-commerce , overseas consumers have derived more diversified new consumption demands besides small and light items and low prices , and AliExpress's 10 billion yuan subsidy just fits this trend. The continuous emergence of new brands and new hot products during the "Spring Festival" is not only the confidence given to merchants by the 10 billion yuan subsidy, but also a new driving force for the platform's continued growth.

The person in charge of AliExpress's 10 billion yuan subsidy said: In the future, we will continue to upgrade the "platform subsidy" to a "brand value amplifier", making the 10 billion yuan subsidy an important position for domestic brands to expand overseas markets .

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