What is $10 and under? $10 and under Review, Features

Amazon launched the "Free Shipping for Orders $10 or Less" campaign on its mobile app and website in January 2018, offering free shipping on orders of $10 or less.

cost

All items will be shipped free, regardless of whether the user has a Prime membership.

Product Categories

The $10 or Under Free Shipping category can be found on Amazon.com and in the All Programs section of the Amazon iOS and Android apps. Users can find a variety of low-priced products such as T-shirts, earrings, hats, socks, phone cases, and more.

The service also allows users to sort by category, including men's and women's clothing, electronics, home decoration, gifts, etc. The category also contains a Best Seller column, which contains all products with Best Seller.

Entrance

1. Click $10 and under at the bottom of the home page navigation.

2. Direct link.

Reason for launch

According to App Annie data, Wish, which focuses on low-priced products, became the most downloaded mobile e-commerce app in the United States in 2017. Outside analysts believe that the threat from Wish is the main reason why Amazon launched the project.

In addition to Amazon and Wish, retailers that embrace consumers' low-priced product shopping trends include Walmart and AliExpress. Consumers even shop on second-hand shopping apps such as Letgo, OfferUp, and Mercari to save costs. This shopping trend is also a major reason for it to launch new shopping features.