Black Myth: Wukong is a global hit, and game figures are popular on eBay

After the global launch of the game "Black Myth: Wukong" , which is based on the Chinese classic "Journey to the West " , it not only ignited the game market, but also successfully "broke the circle", driving huge attention and commercial value. On the eBay platform, "Black Myth: Wukong" has become a traffic hotspot, and its peripheral products are hotly sought after by consumers around the world.

"Black Myth: Wukong" triggers a traffic boom on eBay

eBay Chinese sellers responded quickly, posting thousands of listings on the first day of the release of Black Myth : Wukong , ranging from original game figures to Halloween Monkey King masks and costumes; from items related to the Monkey King (such as the golden hoop, the golden cudgel, etc.) to peripherals of Journey to the West and other characters, and they seized the traffic dividend brought by the game's popularity at the first opportunity .

At the same time, European and American buyers searched the keyword " black myth " on eBay platform tens of thousands of times in one day .

Black Myth: Wukong figures are very popular on eBay

Since the release of Black Myth : Wukong , related peripheral products have become a hot search on eBay . Overseas buyers have shown great enthusiasm for game peripherals, especially the official physical collector's editions. For example, a 1/6 scale Wukong figure, with an official price of RMB 1,998, can be sold for as high as US$1,000-2,000 on the secondary market on eBay.

China's IP has great potential, eBay helps Chinese brands go global

The globally popular "Black Myth : Wukong " not only broke the boundaries of the industry and brought win-win results to all parties, but also allowed everyone to witness the strength and potential of China's top IP and Chinese culture.

Today's trendy toys carry a unique art form and collection culture, and are an important carrier for creating IP and spreading culture . As one of the most popular collectibles trading platforms in the world, eBay has observed that in recent years, more and more Chinese IPs and Chinese brands have entered the vision of global players, and have been paid attention to and loved by overseas consumers, with a high proportion of their spontaneous consumption. In terms of trendy toys, Chinese IPs have opened up new market space outside of Japanese anime and European and American game IPs with beautiful and unique Chinese elements and designs, and are especially favored by young women overseas.

On the other hand, Chinese culture has a strong penetrating power, and Chinese IP does not have to be limited to the local market. It is the general trend to recreate and spread it with an international and global perspective. eBay expects that authorized Chinese studios, professional vertical brands, and products and IPs with Chinese characteristics will receive more market attention.

The booming global collectibles market and the continuous development of Chinese IP and brands have brought sustainable development opportunities to cross-border sellers. eBay will continue to actively support domestic trendy toys and Chinese brands to go global, and launch a series of preferential and reward policies to help Chinese sellers further expand their international business and influence.

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