Good news for Chinese merchants! Brazilian retail giant signs contract with AliExpress

AliExpress, one of the "Four Little Dragons Going Global", has made new progress overseas. According to CNN , AliExpress has reached a cooperation with the Brazilian local retail giant Magalu. AliExpress 's cross-border products will be sold simultaneously on Magalu , and Magalu will also open a store on AliExpress to sell local products.

(After announcing its partnership with AliExpress, Magalu’s stock price soared by more than 12%)

This means that Chinese cross-border merchants on AliExpress will have a new sales channel with over one million active users. With the support of Magalu's local supply, the product categories on AliExpress will be richer , attracting more consumers.

After the two parties officially announced the cooperation, Magalu's stock price soared by more than 12 % .

Recently, Brazil's tax reform policy has been unpredictable. AliExpress has become one of the first cross-border e-commerce platforms to obtain Brazil's "Tax Compliance Program" license , and continues to strive for preferential policies for Chinese merchants in the Brazilian market . This time, Magalu has extended an olive branch of cooperation , which is a positive signal, using multi-channel operations to bring new growth to cross-border merchants .