AliExpress invested heavily in semi-custody, and the number of sellers with explosive orders increased with the bonus

Recently, AliExpress has significantly accelerated the promotion of semi-custody and has launched a number of semi-custody benefits worth real money .

Yien.com learned that AliExpress has continuously increased its investment in "semi-trusteeship" since the beginning of the year, and its promotion power is very obvious.

Analysts said that after full trusteeship, the future of platform self-operated sellers (POP sellers) has always attracted much attention, and "semi-trusteeship" is an upgrade of logistics services for these sellers, helping them to quickly make up for their shortcomings. With great investment, "semi-trusteeship" is expected to become a new trend this year.

"AliExpress has been issuing announcements for a week in a row, and each announcement is about spending money and providing subsidies, with the main focus being on semi-trusteeship , " said an AliExpress seller from Yiwu.

It is reported that the recent investment directions of AliExpress include:

1. Commission reduction : Semi-managed goods entering the warehouse are 100% free of charge, and JIT delivery can also enjoy a 50% commission reduction;

2. On-time delivery subsidy : If you deliver on time during the Spring Festival, you will enjoy a subsidy of up to 2 yuan per order ;

3. Advance loan for "underwriting" type : semi-trusted popular products are put into warehouse, and 60% of the loan is made in advance;

4. Exemption from a series of warehouse fees : For semi-managed goods entering the warehouse, there is no charge for door-to-door collection, no warehouse operation fees, and no warehouse rent.

Figure: AliExpress’s semi-hosted Spring Festival subsidy measures

In the view of many AliExpress sellers, this series of actions by the platform sends a clear signal, which is that it hopes to upgrade the logistics standards of sellers through semi-trusteeship , minimize the previous low-quality and inefficient logistics fulfillment services, and thus avoid affecting order growth .

Figure: After seeing the notice, sellers joined the semi-custody through "pre-registration"

In 2023, full hosting has become the "standard" for cross-border e-commerce platforms, but not all merchants are suitable for full hosting. AliExpress obviously does not want to give up this batch of traditional POP sellers. At present, the main "gap" between POP sellers and full hosting sellers is in logistics services . Some analysts believe that the current series of actions of AliExpress are mainly to use semi-hosting to solve the problems in the logistics link and to bring the unified mind of the platform together.

In terms of form and operation, there is no difference between semi-hosted merchants and third-party merchants, and the ownership of goods and operation rights still belong to the merchants. The only change is that when the goods are released, they are published using semi-hosted templates .

At present , a number of AliExpress merchants’ semi-hosted products have achieved rapid sales growth, and the number of semi-hosted inquiries has increased five times month-on-month.

After some sellers tried semi-hosting, their sales soared and they increased their inventory . Chushou Technology was one of the merchants that joined semi-hosting during the trial period. Previously, it operated in the traditional mode on AliExpress. When Chen Mingshun, the founder , heard that semi-hosting was specifically designed to solve logistics problems for traditional cross-border sellers, he immediately decided to join. Now , in just three months, it has achieved a performance of over 10,000 orders per day under semi-hosting .

In Chen Mingshun's view, any new model of an e-commerce platform has a window period of several months for the outside world to understand it. This opportunity is for those merchants who act quickly. The faster they act, the faster they will receive orders . "Semi-hosting is not as complicated as imagined. It is just to upgrade the logistics for merchants, and everything else is the same."

AliExpress semi-hosting brings growth, and many merchants increase their inventory

At present, the 1,800-square-meter AliExpress stock warehouse of Chen Mingshun’s company is no longer sufficient. In order to prepare for semi-trusteeship, Chen Mingshun plans to expand the stock warehouse to nearly 5,000 square meters.

AliExpress

Semi-hosting