Veteran sellers support the Amazon market, accounting for more than 50% of GMV!

As an international e-commerce giant, Amazon is basically one of the top three choices for cross-border sellers and brands to expand overseas. Amazon is also constantly growing and expanding its scale by constantly attracting new sellers and retaining old sellers.

As the company's largest site in the world, the dynamics of the US site have always attracted the attention of cross-border and overseas people. Recently, the e-commerce data company Marketplacepulse released a research report that revealed to some extent the situation of Amazon's third-party sellers in the United States.

The report mentioned that Amazon's US site's attractiveness to sellers remains relatively stable. Amid unpredictable changes in the macro environment and policies, old sellers have not fled from here, and new sellers have not lost interest in it.

Although new sellers continue to pour in every day and the platform's sales costs continue to increase, more than half of the sales ( GMV) on the US site come from old sellers who entered the platform five years ago. Although the products and brands operated by these sellers are constantly changing, they have not ended their operations on Amazon.

At the same time, new sellers are constantly looking for opportunities to break through. This move not only brings them increased revenue, but also expands Amazon's market.

The report also mentioned that although old sellers still dominate in various categories, new sellers are also constantly increasing their presence and expanding their market share in various categories. Fortunately, Amazon's ever-expanding platform scale ensures the growth of new sellers while relatively avoiding the loss of more market share to old sellers.

Data supports this statement. According to Marketplacepulse, about 5% of Amazon's overall sales in the United States currently come from sellers who joined Amazon ten years ago, and about 5% come from sellers who joined Amazon last year.

Marketplacepulse also mentioned in the report that sales of sellers entering the platform in 2022 accounted for approximately 10% of total sales, and the sales proportion of sellers who joined in 2021 and earlier was roughly the same.

In addition, the "Key Insights and Analysis on Amazon's Industry Growth" report released by PingPong recently also shows that even against the backdrop of factors such as global macroeconomic downturn, high inflation and regional turmoil, Amazon's US sales from January to October last year still increased by more than 20% compared with the same period last year.

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