Overseas consumers: Temu is addictive!

As the cost of living continues to rise, not only domestic users, but also more and more users abroad are looking for more cost-effective discount products. Taking advantage of this "east wind", Temu's overseas journey is relatively smooth.

Take Canada as an example. Since its launch in this region, Temu has been attracting consumers' attention with its big discounts.

A Canadian consumer said that Temu has become addictive. According to this consumer, she bought a lot of special clothes from Temu; although the prices were very low, she still spent a lot of money, which was unbelievable; now, in order to prevent herself from sinking further, she forced herself to delete the app.

Another consumer also said that he shopped more at Temu than Amazon because its products were mostly at very favorable prices, with a wide variety of items, fast and free delivery, and easy refunds; of course, the products might be inaccurately sized, and the quality wasn't always very good, but it was good enough to compete with discount stores like Dollar Store.

Francesca D'Angelo, a professor of fashion management at Humber College in Toronto , said Temu is "all things to all people" as advertised, partly because consumers are facing high inflation. Image-conscious consumers, especially young people, face social pressure to be at the forefront of fashion.

Temu also invited influential people to promote the product, and used interesting interactive methods, such as "gamified rewards", to cultivate its own customer base.

Temu attributes its competitiveness to a "simplified supply chain", believing that it has eliminated middlemen and improved operational efficiency.

Different from consumers' attitude, many local Canadian companies believe that Temu poses a threat to them.

Dan Kelly, president of the Canadian Federation of Independent Business, said in an interview that large e-commerce platforms , including Temu, will have an impact on local offline small businesses.

He believes that these giants have enough power to engage in price wars with small businesses because they can deliver goods to local areas at much lower prices than small businesses.

What’s worse is that many consumers nowadays are accustomed to going offline to learn about and consult about the products before placing an order online to save money.

Some companies also believe that Temu's main competitors are other online retailers. Showcase CEO Samir Kulkarni believes that just as takeaways will not replace restaurants, e-commerce applications and websites will not replace offline shopping.

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