Alibaba International Station Southeast Asia Stocking Festival kicks off: local big buyers flock to overseas traffic increases

On the afternoon of December 18, Alibaba International Station launched its first B2B promotion specifically for the Southeast Asian market, attracting many large local buyers and other major buyers.

Wilianto, a large local buyer from Southeast Asia, said: " Now I feel that purchasing on Alibaba.com is financially secure, logistics is simple, and there are many high-quality goods . Especially at the beginning of the Southeast Asian New Year Stocking Festival , we will come here to purchase. " It is understood that there have been countless local large buyers who have chosen to switch to Alibaba International Station for B2B purchasing in recent months .

Local buyers said that recently in Southeast Asia, Alibaba International Station’s orange billboards have appeared around various wholesale markets. It is understood that Alibaba International Station has “dominated” almost all of the 25 digital advertising screens around 17 wholesale markets in cities such as Hanoi and Ho Chi Minh City in Vietnam and Jakarta in Indonesia .

At the same time, since November , as a B2B wholesale procurement APP, Alibaba International Station has maintained a growing trend in APP downloads in Southeast Asian countries , especially in the Vietnamese market, where it remains in the top three.

(Photo: Alibaba International Station’s ranking of shopping apps in the Vietnamese market)

It is reported that since the beginning of this year, Alibaba International Station has fully launched country-specific operations, that is, according to the conditions of different markets, it has increased overseas investment to help domestic foreign trade companies and factories operate accurately and bring in more accurate customers. Among them, Southeast Asia has become a key market.

It is reported that Alibaba International Station has stationed a team in Southeast Asia to understand the local market development and strengthen communication and introduction with local buyers.

An employee of the team said: "We have one-on-one discussions with large local buyers to understand their needs and focus on solving these problems during this New Year Stocking Festival. Currently, large local buyers like Wilianto find it more convenient to purchase online through Alibaba International Station and will switch to online purchasing in the future. "

The person in charge of the Southeast Asian New Year Stocking Festival market at Alibaba International Station said : "Many local buyers in Southeast Asia are turning to Alibaba International Station for B2B procurement on a large scale. Alibaba International Station data also shows that the traffic from the Southeast Asian Pavilion on Alibaba International Station in December increased by more than 50% compared to October. "

The local investment in Southeast Asia and the enthusiasm of overseas buyers have also attracted Chinese foreign trade enterprises to participate actively. The reporter learned that although this is the first time that the Southeast Asian New Year Stocking Festival of Alibaba International Station has been held, more than 11,000 Chinese merchants have already flocked to the platform to prepare stocks within just one week of the investment promotion .

In order to make a strong effort during the stocking festival, Guangzhou Oubo Cosmetics Co., Ltd. started developing facial mask products adapted to the preferences of Southeast Asian users two months in advance. Currently, more than 8,000 types of facial masks are in the warehouse, waiting to be packed and shipped. Its e-commerce manager said, "This year, following Alibaba International Station to do Southeast Asia, the number of visits to our store has been increasing, and recently it has increased by 24%. On average, there are more than 700 customers every day."

In addition, during the stocking festival, Alibaba International Station will launch a large-scale logistics subsidy for the Southeast Asian market. It is estimated that more than 60% of the goods shipped to Vietnam will be free shipping under the platform subsidy, and more than half of the goods shipped to Indonesia will have a 50% discount on logistics costs. The industry expects that this move will greatly stimulate Southeast Asian buyers to purchase through Alibaba International Station and bring targeted customers to domestic and foreign trade factories.

Alibaba International Station

Southeast Asia