User conversion rate is 56%! Amazon beats Temu

Since its launch in the United States, Temu has become a high-profile e-commerce platform. With its "Shop Like a Billionaire" campaign during the Super Bowl, it quickly became one of the most popular apps in the United States.

Temu , a rising star, also attracted millions of shoppers during this year's holiday shopping season , but it lagged far behind industry leader Amazon in converting visits into actual sales.

According to data released by website data tracking company Similarweb, 90% of Temu's visitors are window shoppers (who only browse but do not place orders) rather than buyers who actually place orders.

Data shows that its monthly unique visitors are 42 million, more than four times that of a year ago. However, only 4.5% of these users actually conduct transactions.

Amazon's data shows that its unique visitors reached 268 million in October, of which 56% purchased products on the platform.

According to foreign media, Temu 's increased attention during the holiday season is mainly due to active marketing. SensorTower data shows that in the first two weeks of November , its advertising spending doubled compared to the previous year . However, SensorTower did not disclose the specific amount of advertising spending .

Temu has also not relaxed its marketing efforts in Europe, not just in the United States . According to data.ai, the monthly active users of Temu's European apps (on Android and Apple devices combined) reached 51 million in October, surpassing eBay.

Unlike Temu, Amazon cut back on holiday ad spending in early November compared with a year ago, but user engagement was higher than last year , according to data from Similarweb .

Similarweb data also shows that Amazon 's US site 's purchase visits and independent visits increased in October compared with the same period last year. It is worth noting that Amazon held a two-day Prime membership event in October .

As to why there is such a huge difference in conversion rates, some industry insiders speculate that compared to the later Temu, sellers participating in online shopping may be more accustomed to Amazon's rich product categories, delivery speed and return policy.

Amazon

Temu

Conversion rate