"Poor quality" vs "good quality and low price"! Temu's reputation is polarized here

With its popularity overseas, a large number of express deliveries are sent out from Temu every day.

As for the Italian market, Temu's traffic reached 5.15 million in August, ranking seventh among all e-commerce platforms.

Italian buyers can buy discounted low-priced goods on the platform every day, and the shipping costs are almost negligible. However, because the prices of the goods are very low, they need to buy a minimum amount, which is 10 euros. In addition to the low prices, Temu's delivery period is also faster than similar websites. According to Italian media reports, compared with other large Chinese online websites, Temu's delivery period is the shortest, and it is difficult for other websites to receive goods in the same time.

With a large number of packages, there are naturally more returns. According to foreign media reports, Temu has received nearly 100 return requests every day at its Italian site recently. Consumers who returned the products complained that the products were either of poor quality or lacked parts.

Some buyers began to doubt the website because they could see a lot of comments about Temu returns on Trustpilot (a global consumer review platform). Most online shopping platforms rely on word of mouth to retain users, and it must be admitted that this situation has affected the platform to a certain extent.

Many users were surprised by this because they were used to and trusted this website. Therefore, once the news broke, many Italian buyers said they were not sure who they should trust. Temu's prices are very competitive, which is why there are so many users on the platform. But some users think that if it is really as reported (the quality of the goods is poor), it is not worth it.

Under such circumstances, Temu has two extremes in user reviews: some people give it one star, while others think they can't live without this website. Those who hold negative reviews say that the products on the platform are terrible and lack something; those who hold positive reviews say that the products are exactly the same as the photos, the delivery speed is also very fast, the product variety is rich, and it is worth the money.

Some users also think that considering the price of the goods, the quality of the goods cannot be too high, and there may be problems in long-distance transportation. People who hold this view believe that considering there are many good things on the platform, they are willing to give it another chance.

Temu

Word of mouth

Italy