Freeing sellers’ hands, Amazon’s AI listing writing tool is here

Just yesterday, Amazon officially launched an artificial intelligence tool for sellers, which can help sellers generate relevant information for their product listing pages.

It is understood that the tool will prompt sellers to enter a few keywords or sentences to describe their products. Then, it will list a series of content that sellers can use to build listings, such as product names and five-point descriptions. Sellers can choose to use the tool to build new listings or improve existing listings.

The feature was announced this week at Amazon Accelerate, the company’s annual conference for third-party sellers in Seattle. Back in August, Bloomberg News reported that Amazon was testing the tool with a small group of sellers.

“This is just the tip of the iceberg of how we plan to use AI to help improve the seller experience and help more sellers succeed,” Mary Beth Westmoreland, Amazon’s vice president of global selling partner experience, wrote in a blog post.

In recent times, many sellers have begun using OpenAI’s ChatGPT to write listings, using the help of AI to come up with catchy product names, and even using artificial intelligence to develop new products.

In addition, Amazon has recently begun using artificial intelligence to summarize consumer reviews of some products and come up with a summary-like copy.

According to Amazon, these artificial intelligence tools are expected to help sellers stand out in an increasingly competitive market. Currently, third-party sellers have become the cornerstone of Amazon's e-commerce business, with millions of merchants and more than half of its total sales.

Amazon is responding head-on to the current buzz about artificial intelligence applications, such as ChatGPT and Google's chatbot Bard, which have attracted the attention of Silicon Valley investors and the public.

Amazon CEO Andy Jassy has previously said the company plans to integrate more artificial intelligence applications across multiple areas of its business.

Amazon has not yet released its own chatbot, but is instead focusing on applying generative AI to its retail and devices businesses, in addition to a generative AI service called Bedock for AWS customers.

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