After one year of entrepreneurship, the company received nearly 10 million yuan in financing! Is Amazon service provider doing well again?

Recently, Workflow Labs, a Seattle-based startup that specializes in providing services to Amazon sellers, announced that it has received seed round financing of up to US$1.3 million (approximately RMB 9.46 million).

It is understood that Workflow Labs was founded only last year by Justin Leigh, a veteran in the e-commerce industry. The company's main business is to provide services to Amazon sellers, such as optimizing product descriptions and operating stores.

Before founding this company, Leigh worked as a product manager at Amazon. At that time, he found that many sellers lacked the relevant experience and resources to start a business on Amazon, so he came up with the idea of ​​​​creating Workflow.

Workflow launched its platform in October last year , but it has only 50 customers so far. Leigh said that in addition to Amazon, the company is actively exploring business with more e-commerce platforms.

According to data released by Workflow, its revenue increased by more than 300% year-on-year, and there is huge room for future growth.

In an interview with the media, Leigh said: "From the very beginning, our founding team has absorbed many talents who are very familiar with Amazon operations. Later, we developed a system together, through which brand sellers can easily deal with various problems that may be encountered when opening a store on Amazon.

Currently, Workflow has a team of only eight people, making it a relatively small company in the industry. In addition to Workflow, there are many similar startups that have taken root in Seattle, including some well-known companies such as InsightLeap, Stackline, Down, Gendent and SoundCommerce. It is worth noting that the founders of these companies were all former Amazon employees.

According to Leigh, the main pressure the company is facing now is that many sellers are still obsessed with the old operating methods and are unwilling to try new things, resulting in the company's business progressing slowly.

In recent years, Amazon has been expanding more services and products for third-party sellers. Data shows that in the second quarter of this year, the proportion of Amazon's revenue from third-party sellers increased by 18% year-on-year. In addition, the sales of third-party sellers also accounted for 60% of the platform's overall sales, setting a new record.

It can be seen from various data that third-party sellers will become the absolute main force on the Amazon platform in the future. At that time, the market for related seller services will also flourish. At that time, Leigh's company may usher in a period of rapid expansion.

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Service Provider