The money is big! Many giants are eyeing this niche track

According to the latest news from foreign media, several e-commerce giants have recently been competing fiercely in the online cosmetics market, as data shows that the market is expanding rapidly and has great potential for future development.

It is understood that since November last year, the operator of the e-commerce grocery platform Market Kurly has launched an online cosmetics store "Beauty Kurly" to reduce its heavy reliance on the fresh food business and prepare for the company's upcoming initial public offering (IPO).

Data shows that only 9 months after Beauty Kurly went online, the cumulative number of consumers in its online cosmetics store has exceeded 3 million, which is a very gratifying growth.

Recently, the company also launched French cosmetics brand "La Rosee" exclusively on its online store.

"The main consumer group of our online cosmetics mall is women in their 30s and 40s, who first learned about our brand through buying fresh food at Market Kurly," said a senior manager of Kurly.

“Based on our fully cold chain system that allows overnight delivery, we have successfully attracted many loyal customers, and considering that our repurchase rate at Beauty Kurly is 77%, we expect its sales to continue to rise in the future.”

In addition to Market Kurly, Lotte Shopping has also joined the ranks of seizing the cosmetics market. Lotte Shopping is a comprehensive shopping platform that currently sells beauty products from more than 100 luxury cosmetics brands in its On and Beauty Malls.

Since its launch in April last year , its sales have continued to grow by more than 20% year-on-year, and its membership has increased more than eightfold in one year.

Separately, Shinsegae Department Store’s e-commerce arm SSG.com is also strengthening its online cosmetics division. Its online beauty specialty store Monday Moon currently sells an average of 15,000 items per day, with a cumulative total of 17 million products sold over the past three years and a repurchase rate of about 40%.

A spokesperson for SSG.com said: "New Century has been in the retail business for a long time and consumers have confidence in the products we sell, both online and offline. This has led many consumers to start shopping for luxury beauty brands at Monday Moon."

E-commerce

Beauty