There are new changes in Amazon front-end search!

In recent times, Amazon has been constantly making policy changes, from sales volume display, to page views and return rate display, to the find-same-item function, constantly forcing sellers to realize the importance of the product itself with Taobao-like logic. Recently, Amazon has taken action on the BSR ranking.

"There are new changes in the Amazon front-end search page," a seller said on a social platform. When consumers enter keywords to search on the front-end, the results will directly display the BSR ranking.

For example, if you enter the word "Featured", categories including Price, Avg, and Best Sellers will appear. After clicking Best Sellers, the products will be displayed from top to bottom according to the BSR ranking.

Directly displaying the BSR ranking, this new function is not much different from Taobao's sales ranking function. Some sellers pointed out that once this move is made, it will inevitably further aggravate the internal competition among sellers.

As we all know, BSR is a good indicator to measure the current sales of Amazon products. The higher the sales volume, the higher the BSR ranking, the more popular the store is, and it is easier to stimulate consumers and increase product sales, thus achieving a virtuous circle.

However, once consumers are familiar with this function, they are likely to develop the habit of clicking on the best-selling products, just like domestic buyers, and will subconsciously buy the top products directly when purchasing products. This is not friendly to sellers who rank lower. At the same time, the sellers' subsequent channels for new product promotion will also be more dependent on Amazon's advertising, and the difficulty and cost of sellers promoting new products will be higher.

However, advantages and disadvantages often go hand in hand. For sellers who want to develop new products, the update of this function will make it easier for operations or development to conduct product research. Sellers can also use this function to dig deep into the selling points of competitors, enhance the advantages of their own products, and provide consumers with a better shopping experience.

"As long as it's not the default, it's fine," one seller pointed out, adding that platform function updates and changes are routine operations, and Amazon's introduction of this feature is also based on multiple considerations as competition becomes increasingly fierce. However, it would be interesting if Amazon gradually moves towards the 100% personalized experience of Taobao .

From Amazon's perspective, all the changes and adjustments to the platform will affect sellers to a certain extent. But the root cause is that the platform hopes that sellers can focus on the product and return to the product itself, rather than using various black technologies to compete with the same industry, which will ultimately hurt both sides. If sellers want to go further on the platform, they may move closer to the direction of high-quality, product-oriented, and good quality at a good price.

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