What is Best Match? Best Match Review, Features

Best Match is a default search result sorting method on eBay, which presents buyers with the products they want to buy. Its purpose is to improve the buyer's user experience, and sellers need to cater to the needs and habits of buyers.

About Best Match

Through search ranking rules, sellers are guided to continuously improve buyers' shopping experience. Best March is the default search method of eBay . Best March uses different conditions to determine the search ranking position of fixed price and auction.

Sorting factors

1. Recent sales conversion rate (fixed price, the higher the sales conversion rate, the higher the ranking).

2. The time when the product will be taken off the shelves (the shorter the time of taking the product off the shelves, the higher the ranking).

3. The relevance of the item (the greater the relevance between the title and the buyer’s search terms, the higher the ranking).

4. The price and shipping cost of the item (the lower the price, the higher the ranking).

5. The seller’s performance in service rating (assessment of product quality, seller service, logistics service, logistics arrival time, freight and handling fees).

6. The seller’s performance in terms of safety and integrity (the proportion of seller service ratings, the proportion of buyer complaints, buyer satisfaction and evaluation).

7. Whether return and exchange services are provided (providing high-quality return and exchange services will be ranked higher).

The key factors that influence the ranking of sellers' items in Best March are: accurate titles, precise classification positioning, exquisite pictures, competitive prices and professional seller services to attract buyers to buy.

Optimization direction

1. Choose a reasonable way to list items

When to choose an auction format: single item, low starting bid and uncertain price, unique or hard to find item;

When to choose a pricing method: multiple items, large-scale products, known prices, and long online time.

2. The price of the item (including shipping) is important

For priced items, price advantage is key;

For auction items, the starting price is set low to encourage buyers to bid.

3. Set up “Free Shipping”

Fixed-price products with free shipping will still receive additional exposure in search. Excessively high shipping costs will demote items in search results and lower the DSR. Offering "free shipping" will automatically improve the ranking of items.

4. Create a complete and accurate list

(1) Write a clear and concise title with correct spelling and no more than 80 characters;

(2) Add an accurate description, using product details from the eBay catalog whenever possible.

(3) Use high-quality photos taken from all angles and showing any blemishes or scratches. You may include up to 12 photos for free.

5. The seller's DSR score is 4.8 or above

The key factors that influence the ranking of sellers' items in Best March are: accurate titles, precise classification positioning, exquisite pictures, competitive prices and professional seller services to attract buyers to buy.

6. Provide all your terms of sale

Make sure your terms and conditions of sale are clear. Here are some things to keep in mind:

including shipping and handling charges, acceptable payment methods, and return policies;

Clearly state any international restrictions in your return policy or guarantee.

7. Maintain a positive sales history

Make sure your items reach your buyers on time and describe your items clearly and accurately using tracking when possible, keep track of your inventory to avoid canceled sales.