Temu enters the Asian market for the first time! Where is the next stop?

Since the launch of the US site in September last year , Temu has entered a crazy expansion mode. Canada and European countries have become targets one after another, and the speed of its expansion is truly astonishing.

Currently, Temu has entered more than 20 countries and regions, and has long topped the shopping app download lists in many countries.

However, Temu is obviously not satisfied with occupying only the European and American markets. Recently, there is news that Temu Japan has been officially launched, which also marks Temu's first entry into the Asian market.

Some netizens logged into Temu's official website and found that Japan can now be selected in the country selection option. It seems that Japanese netizens can enjoy the benefits brought by the "cut".

Temu and its parent company Pinduoduo did not respond to the news , nor did they disclose their next expansion plans.

Foreigners who come into contact with Temu for the first time may be surprised when they see various small items with free shipping for 0.99 yuan. After all, in their impression, buying things requires real money, but in Temu it seems that everything is free. After all, Temu’s slogan is to let everyone consume like billionaires.

Judging from the current situation, Temu has developed smoothly in Europe and the United States, because many Western consumers are suffering from inflation and rising living costs, and the emergence of Temu seems to give them hope of survival.

The research director of consulting firm Momentum Works believes that the Japanese market is very attractive to Temu. However, whether the same model can work in Japan remains to be seen, after all, the consumption habits of Japanese consumers are very different from those of European and American consumers.

Some industry insiders speculate that the Japanese market may be Temu's first step into Asia. In the future, Temu may have to expand into more Asian countries, by which time its huge e-commerce empire will take shape.

Temu

Japanese Station