Alibaba International Station's foreign trade companies have achieved new speed in exports to RCEP member countries

Foreign trade companies on the Alibaba International Station platform are achieving new speed in exports to RCEP member countries.

Recently, Liu Yu, general manager of Alibaba International Station North Region, revealed that in May, the export volume of merchants on Alibaba International Station to RCEP member countries increased rapidly year-on-year. Among them, the export volume to Australia, Japan, and the Philippines increased by more than 15% year-on-year; the export volume to Singapore increased by nearly 30% year-on-year.

Alibaba International Station has always maintained a good cooperation foundation with buyers from RCEP member countries. In May this year, RCEP member countries occupied 6 seats among the top 20 countries in Alibaba International Station's global exports, including Australia, South Korea, Japan, the Philippines, Indonesia and Thailand.

According to the "Annual Report on China's Cross-border E-commerce Trade" released by the General Administration of Customs on June 17 , in 2022, the scale of China's cross-border e-commerce imports and exports exceeded 2 trillion yuan for the first time , of which exports were 1.53 trillion yuan, an increase of 10.1% . At the same time, China's cross-border e-commerce trading partners have become more diversified. From the perspective of export destinations, in addition to traditional European and American markets such as the United States, Britain, and Germany, emerging market countries such as Malaysia , Singapore, Japan, Canada, France, Thailand, the Philippines, Brazil, and Vietnam have emerged .

Wang Xuejiao, a merchant on the Alibaba International Station platform and general manager of Zhengzhou Limeiqi Amusement Equipment Co., Ltd., said, "The RCEP policy is very beneficial to Limeiqi. Since the RCEP came into effect, more overseas customers have been prompted to import from China. Merchants who previously imported from countries such as Italy have switched to importing through our company because of the high tariffs in non-RCEP countries. There are countless examples of this."

Photo: The factory of Zhengzhou Limeiqi Amusement Equipment Co., Ltd.

It is understood that Zhengzhou Limeiqi mainly produces amusement facilities such as Ferris wheels, and has always taken RCEP countries as its main export target market. Currently, more than 90% of its customers come from Alibaba International Station. In addition to amusement facilities, Wang Xuejiao has also expanded her business to pet supplies, new energy and other categories.

Zhang Qiang, sales manager of Jinan Xintian Technology Co., Ltd., which focuses on laser equipment and automated production lines, said that Xintian Technology has benefited greatly from the RCEP policy. RCEP member countries happen to cover the most dynamic regions in the field of laser cutting, and are Xintian Technology's key sales and service markets. In 2022, Xintian Technology's exports to RCEP member countries such as South Korea, Australia, Malaysia, Singapore, Thailand, and Vietnam exceeded US$14 million.

In South Korea and Malaysia, Xintian Technology has also opened exhibition halls to provide localized services. In the first half of this year, Xintian's exports in these two markets increased by 30% year-on-year. Zhang Qiang also said, "Digitalization has greatly shortened the order-making cycle of foreign trade. In the past, it took about 40-50 days for the company's traditional customers to make an order, but the order-making cycle of Alibaba International Station generally only takes about 30 days." This year, Xintian Technology has increased its investment in Alibaba International Station and used a variety of new technologies such as cross-border live broadcasting to accelerate business growth.

Photo: Xintian Technology's production factory

Zhang Qiang also observed that Southeast Asian countries such as Indonesia, Thailand, and Vietnam are highly dependent on China's materials and supporting industries such as machinery to complete production; South Korea has a strong demand for high-value laser cutting machines, and the layout of high-end cutting machines is also the focus of Xin Tian Technology Laser this year.

The export of small tractors and small excavators to RCEP member countries has also grown rapidly. Wang Junyi, a merchant on the Alibaba International Station platform and general manager of foreign trade of Shandong Qilu Industry and Trade Co., Ltd., said that as of early June, Shandong Qilu Industry and Trade's exports to RCEP countries exceeded US$3.5 million, an increase of 18% year-on-year, mainly to Thailand, New Zealand and Australia. He also made an optimistic forecast for the whole year, and the total export volume to RCEP countries in 2023 may exceed US$8 million, which may reduce tariffs of US$200,000 for overseas customers. In Wang Junyi's view, after the RCEP came into effect, the purchasing intention and purchasing power of target customers have been greatly improved.

Wang Junyi believes that there are many target customer groups for mechanical products in RCEP countries, and the domestic machinery industry has great advantages in exporting to RCEP countries. Shandong Qilu Industry and Trade has greatly increased the number and efficiency of customer acquisition with the help of Alibaba International Station's new digital foreign trade technology and customer acquisition tools. In terms of customer management, Xiaoman OKKI helps Shandong Qilu Industry and Trade to clearly sort out daily work and order follow-up, greatly reducing customer follow-up costs and order loss rates.

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