Go global offline and shop online: Alibaba International Station Summer Online Trade Fair opens

On June 12 , Alibaba International Station's " 2023 Summer Online Trade Fair" was launched. This year's online trade fair will last for half a month . During this period, Alibaba International Station will continuously launch multiple exhibition live broadcasts and videos to guide merchants to visit the exhibition online . The official professional team will use new technologies to guide small and medium-sized foreign trade enterprises to participate in overseas exhibitions and grab global orders .

At the same time, foreign trade merchants who independently participate in overseas exhibitions can also use cross-border live broadcasts on Alibaba International Station to attract online overseas customers . Domestic small and medium-sized foreign trade companies can also follow the live broadcasts of their peers and participate in major global exhibitions to quickly obtain the latest and hottest industry procurement trends .

Chen Chunfeng, head of integrated marketing at Alibaba International Station, said that this online exhibition will cover mainstream exhibitions including the Munich Solar Photovoltaic Exhibition in Germany , the Cologne Outdoor Products and Gardening Exhibition in Germany , the US Outdoor Sporting Goods Exhibition , the German International Bicycle Trade Show , and the Las Vegas Beauty and Hairdressing Exhibition in the United States. He said: "Thanks to the fact that cross-border live broadcasts and videos of Class B have become a norm among merchants at Alibaba International Station, we dared to try video exhibitions during the summer online trade fair this year. "

Among them, from June 14 to June 16 , Alibaba International Station will bring 26 domestic new energy foreign trade merchants to the world's largest new energy exhibition - the Munich Solar Photovoltaic Exhibition in Germany . International Station's leading new energy merchants such as Delan Minghai and Yiwei Lithium Energy will hold two new product launch conferences connected domestically and overseas through the digital large screen at the digital hybrid exhibition site.

"The digital hybrid exhibition started to be tested last year. It has evolved from helping merchants to win orders around the world without leaving home to helping merchants hold new product launches overseas without leaving home, and using digital technologies such as cross-border live broadcasts to continuously expand the various possibilities of an offline exhibition '1 + N' . " Chen Chunfeng told reporters that the Alibaba International Station overseas exhibition team will not only take merchants to participate in exhibitions abroad, but will also work with overseas KOLs to take merchants to online exhibitions. In the end, it will also combine platform data,

Based on industry judgment and KOL’s information acquisition of offline exhibitions , we publish “Industry Trend Purchasing Guides” for multiple categories .

Alibaba International Station

Summer Online Fair