Cross-border live streaming is popular: 700,000 "foreign bosses" watched the live broadcast of Chinese factories on Alibaba International Station

There is no hawking or shouting, just relying on laser engraving and driving excavators... The cross-border live broadcasts of Chinese factories have recently become popular on Alibaba International Station. During the first week of the New Trade Festival in March alone , there were 700,000 "foreign bosses" watching.

Looking at the whole year, the number of foreign trade merchants broadcasting on Alibaba International Station increased by 100% year-on-year, and the number of overseas viewers tripled. Both the number of broadcasts and the number of viewers increased significantly. "Cross-border live broadcasting", which is still a new model for overseas markets, has truly created value in the B2B foreign trade field of Alibaba International Station. Currently, cross-border live broadcasting on Alibaba International Station has covered more than ten languages, including English, German, Spanish, Arabic, etc.

Different from live broadcasts directly to consumers, cross-border live broadcasts on Alibaba International Station are specifically for overseas buyers. No special live broadcast skills are required. Just take them to visit the factory, see the production line, and test the products, and business will slowly be generated in the live broadcast room.

In the past, when overseas buyers communicated with Chinese foreign trade companies, it was often difficult to directly understand the factory conditions behind the samples. Now with cross-border live broadcasts, it is clear at a glance, and people can communicate directly through the camera, which makes communication more efficient, trust is established faster, and it is easier to get orders.

Shandong Lingpin Machinery once sold an industrial laser device worth RMB 200,000 in the live broadcast room of Alibaba International Station . Their general manager Zhang Jie exclaimed: "I didn't expect that the transaction could be completed directly in the live broadcast room!" He believes: "Cross-border live broadcast is similar to participating in offline exhibitions abroad in the past. It allows face-to-face communication with buyers, helps buyers and sellers quickly build trust, and helps us save costs (of traveling abroad) . "

In fact, the role of cross-border live streaming is not just face-to-face communication. Many "visits" and "product tests" that could not be done at offline exhibitions in the past can now be carried out in the live streaming room of Alibaba International Station.

Chinese factories live broadcast cross-border on Alibaba International Station

For example , in a cross-border live broadcast negotiation of Alibaba International Station 's "Super Star Label" at the beginning of the year , " Delan Minghai ", a new energy company specializing in energy storage power products, live-streamed a "violent test" in the laboratory : a high-power challenge of lighting up 300 15-watt light bulbs at one time , connection and lighting tests in extreme cold environments of minus ten degrees Celsius, and sudden falls from a height of 50 centimeters , etc. , which caused exclamations from overseas buyers and attracted more than 30,000 overseas buyers to watch.

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