Latest announcement! The next growth point of the US e-commerce market has been determined

Recently, the Reimagining Retail podcast of market research firm eMarketer released a research report on the next stage of growth forecasts for the US e-commerce market.

Research shows that multiple factors will drive the US e-commerce market into a new phase of rapid growth.

It is worth noting that the e-commerce penetration rate of personal care and household products will reach 40% in the next decade .

Currently, e-commerce penetration for this category is 16.5% , and analyst Blake Droesch predicts that convenient and fast product delivery will increase demand for personal care and household goods , thereby increasing e-commerce penetration. At the same time, goods sold in grocery stores and drugstores ( such as deodorant, shampoo and toothpaste ) have great potential to move online.

It should be noted that many consumers give up ordering clothing products because the return process is too cumbersome. Analyst Andrew Lipsman believes that simplifying the return process will help increase product conversion rates and boost product sales.

Analyst Blake Droesch predicts that automobiles will become the largest e-commerce category in the future. Although the e-commerce penetration rate of automobiles is currently low, it has great development potential. The e-commerce penetration rate of automobiles is 4% this year, but as long as the e-commerce penetration rate of automobiles rises to 11%, it can reach sales of US$199 billion.

The market size of auto parts is very large now. It is reported that the automobile industry can generate nearly one trillion US dollars in revenue in the United States each year, accounting for about 3.5% of the US GDP. The auto parts market has always been one of the largest consumer markets in the United States, with an industrial capacity of over one trillion US dollars . It is expected that the market size this year will reach 1.7 billion US dollars.

It follows that a strong online startup could potentially drive billions of dollars of offline retail revenue online .

In the future, e-commerce in the United States will be delivered by drones. Once the facilities for drone delivery are complete, the demand for e-commerce related categories will soar, and the demand for prescriptions, food delivery and instant delivery will also increase.

It is worth noting that Amazon announced that it will trial drone delivery services to 1,300 customers this year as part of the Prime Airfreight program . Amazon 's goal this year is to operate 145 drone launch stations, 250 drones, and deliver 500 million packages per year.

Amazon predicts that by 2030, half of U.S. e-commerce sales will be delivered by drone. In the future, drone delivery will become a general trend.

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