The export e-commerce market size in the first half of the year was 5.5 trillion yuan and is expected to exceed 12 trillion yuan for the whole year

On August 29, the E-Commerce Research Center of the China Internet Network Information Center, one of the top 10 influential social think tanks along the "Belt and Road Initiative", released the "2022 (Part 1) China Cross-border E-commerce Market Data Report" . In the first half of 2022, the scale of China's cross-border e-commerce market reached 7.1 trillion yuan, of which the export cross-border e-commerce market scale was 5.5 trillion yuan. It is estimated that the market scale for the whole year of 2022 will reach 12.2 trillion yuan.

Data shows that the market size (growth rate) from 2017 to 2021 is 6.3 trillion yuan (14.54%), 7.1 trillion yuan (12.69%), 8.03 trillion yuan (13.09%), 9.7 trillion yuan (20.79%), and 11 trillion yuan (13.4%) respectively. In the first half of the year, export e-commerce platforms have been introducing new products and launching various plans to expand the market. Cross-border e-commerce companies have begun to pay attention to compliance work and accelerate the transformation from large-scale development to high-quality development.

In the first half of the year, major export cross-border e-commerce platforms have been expanding markets, promoting plans, and investing and financing. For example: TikTok's cross-border e-commerce business will open up new markets such as Vietnam, Dunhuang.com and eBay have launched related plans, PatPat plans to IPO, and Alibaba is suspected of investing nearly $400 million in Lazada.

As for cross-border sellers, major sellers are planning IPOs. Zibuyu has re-applied for listing, and Zhiou Technology, Huabao New Energy, Greenlink Technology, and Saiwei Times are all rushing to go public. However, Huakai Yibai's plan to acquire 10% of Yibai Network's equity for 338 million yuan was terminated, and Tianze Information lost the case of overdue acquisition loan.

In terms of cross-border e-commerce service providers, financing and mergers and acquisitions continued. Dianxiaomi completed a $100 million Series C financing, Oushuitong completed a 300 million Series A and A+ financing, and Yunquna acquired COPE, a cross-border e-commerce logistics service provider. While financing was developing, the industry also saw events such as Shopify facing a class action lawsuit and ayPal's CFO leaving to become Walmart's CFO.

According to the monitoring data of the e-commerce big data database "Dianshubao", cross-border e-commerce unicorns include: SHEIN (US$100 billion), AirConnect (US$5.5 billion), Xingyun Group (US$4 billion), Patpat (US$3 billion), PingPong (US$1.5 billion), LianLian Digital (US$1.4 billion), Zongteng Group (US$1.1 billion), and Yangmatou (US$1 billion), etc.

Cross-border e-commerce

Market size