With nearly a thousand new sellers every week, are a large number of sellers turning to Walmart?

According to foreign media reports, since Walmart announced that it would relax the conditions for sellers to enter the market, a large wave of sellers has begun to flock to the Walmart market.

Before the epidemic , Walmart had been operating in the market as a traditional retailer, and e-commerce development was not taken seriously.

This year, Amazon ranked second on lists such as "Fortune 500 U.S. Companies " and " Top 50 Global Retailers 2022" , while Walmart has topped the list for many years .

As such a powerful retail giant, Walmart 's competitiveness is obvious to all. However, as the market changes, the competitiveness of its physical stores has declined, and Walmart has begun to focus on the e-commerce field. Although it is still far behind Amazon, through the efforts of the past two years, Walmart's e-commerce has become the second largest online retail platform in the United States.

According to Walmart's 2022 fiscal year report, Walmart's e-commerce net sales reached US$73.2 billion, a year-on-year increase of 11%. Compared with two years ago, it increased by 90% , almost doubling.

Last year, Walmart began to open its doors to Chinese sellers. Initially, only 6% of new sellers were from China, but by the end of the year , that proportion had risen to 20%, and reached 40% in April this year.

According to the latest data from MarketplacePulse, in just one year, the number of new sellers on Walmart China ( 51%) has exceeded that of sellers in the United States ( 46%) .

Just last week, Walmart changed the option for sellers to apply for entry from "Apply to Sell" to "Join the Marketplace" and simplified the registration process , almost completely eliminating the approval process for entry into Walmart.

Sellers only need to fill in the company name and contact information on the application form to complete the online application. After submitting business verification, payment details and shipping information, they can have a seller account. The previous problems of checking income, inventory, whether it is sold on other platforms, etc. no longer exist.

According to survey data from Marketplace Pulse , nearly a thousand new sellers are joining the Walmart marketplace every week, which is four times higher than before and almost the same rate as the number of new sellers in Amazon's US market .

Walmart has been expanding its third-party marketplace over the past year .

First, Walmart began to open up to sellers from more regions, and most of the new sellers came from China .

Later , Walmart began to target Amazon in many of its e-commerce strategies. It launched Walmart Fulfillment Service ( WFS) , which includes transportation and storage , and encouraged sellers to use it. This service is similar to Amazon FBA .

In June, Walmart launched a three-day promotion for Walmart+ members - Walmart+Weekend, to compete with Amazon's Prime Day.

Although compared with the perfection and maturity of Amazon, Walmart 's e-commerce platform still has many shortcomings, including logistics services, website operations, platform exposure , etc. , it is stepping up its efforts to gradually improve it.

Today, the competition between Amazon and Walmart is still getting fierce. As the saying goes, "When the snipe and the clam fight, the fisherman gains." Can sellers get more breathing space from this fierce competition ?

Walmart

Seller