Smart device sales grow in India

As far as smartphones are concerned, according to the latest research , smartphone shipments in India grew 9% year-on-year in April-June to reach nearly 37 million units in the second quarter of 2022.

At the same time, India's smartphone user base exceeded the 600 million mark during the quarter . In addition, the penetration rate of 5G smartphones continued to increase. In the second quarter of 2022, 5G smartphone shipments accounted for 29%, a record high.

E-commerce platform Flipkart said on Monday that searches for 5G smartphones on Flipkart increased nearly 2 times in the first half of 2022 compared to the same period last year .

According to platform sales trends, demand for 5G smartphones in the INR 10,000-15,000 segment grew nearly four times in the first half of 2022 compared to the same period last year. The share of the > INR 20,000 price segment reached an all-time high of over 22% in Q2 2022.

Kunal Gupta, Senior Director, Mobile Business, Flipkart said, “Over the past few quarters, we have witnessed a growing demand for 5G smartphones that will offer higher internet speeds in metros and smaller cities, with nearly 75% of searches coming from tier-II cities and above. At Flipkart, we strive to provide customers with the widest choice of 5G smartphones across various brands and price points based on customer needs.”

In the smartwatch space, according to the latest research from Counterpoint’s IoT Service, the smartwatch market in India grew more than four times in the second quarter of 2022, driven by growing consumer interest in smartwatches as accessories and fitness trackers.

As India's 5G pace gathers pace, more smartwatch models are flooding the market, with more than 300 smartwatches sold in this quarter, the highest number ever.

Low-end smartwatches continue to attract more competition as half of the models retail for less than 3,500 rupees ($44).

As the country prepares to enter the 5G era this year after a successful 5G spectrum auction, this trend will be further intensified as more and more consumers choose 5G phones and smartwatches .

Smart devices

Indian Market