Dianxiaomi completed US$110 million in Series D financing and processed 7 million orders per day!

On August 16 , the global e-commerce SaaS platform Dianxiaomi announced the completion of a US$110 million Series D financing round, led by Sequoia Capital and SoftBank Group, and followed by Huaxing New Economy Fund, Tiger Global Management, and GGV Capital.

This is also the second time that Dianxiaomi has been recognized by multiple top investors since its C round of financing in March this year. It is reported that the amount of financing this time is the highest among cross-border e-commerce SaaS companies so far.

Dian Xiaomi completed its C and D rounds of financing in 2022, with a total of US$210 million in the two rounds, equivalent to RMB 1.43 billion. Information shows that Dian Xiaomi's current round of financing will be used to expand its overseas team and accelerate its international strategic layout.

According to Dianxiaomi's official introduction, it currently serves more than 1.5 million users worldwide, and has established in-depth cooperation with more than 50 top e-commerce platforms, more than 1,600 high-quality logistics companies and more than 80 overseas warehouses, supporting 600 logistics companies to automatically obtain order numbers. In addition, Dianxiaomi processes up to 7 million orders per day, and the annual transaction amount of orders processed exceeds RMB 350 billion.

After 8 years of development, Dianxiaomi has now built a diversified product matrix with ERP as the core, and has created a number of products including Dianxiaomi, Saihu ERP, BigSeller, UpSeller, Duoke, 17TRACK, and Xiaomi Cloud Warehouse. It is reported that the Southeast Asian local e-commerce ERP "BigSeller" launched by Dianxiaomi in 2019 has won the favor of more than 430,000 local e-commerce sellers in Southeast Asia so far, becoming the leading local e-commerce ERP in Southeast Asia. In June this year, BigSeller's commercialization attempt was successful, with revenue exceeding seven figures on the first day.

In addition to the Southeast Asian market, Dianxiaomi is also accelerating its layout in Latin America, Europe and the United States, which have huge e-commerce potential. At present, Dianxiaomi has built a four-in-one product ecosystem of e-commerce ERP, customer service system, logistics query, and cloud warehouse services. With the support of this round of financing of US$110 million, Dianxiaomi's strategic layout overseas will achieve accelerated development.

According to iResearch data, in terms of the number of financings, the number of financings of Chinese cross-border e-commerce SaaS companies reached a small peak in 2018, with 21 financing events. Affected by the lagging impact of the trade war and the financial crisis, the enthusiasm for investment and financing shrank in 2019, with only 13 events. Then, due to the impact of the epidemic, cross-border e-commerce entered a bonus period. Starting from Q3 2020, the number of financing events of Chinese cross-border e-commerce SaaS surged, reaching 38 in 2021.

In addition, according to iResearch data, in terms of market size, the scale of China's cross-border e-commerce SaaS market reached 7.3 billion yuan in 2021, with a growth rate of 75.8%. It is expected that cross-border e-commerce will grow at a compound growth rate of 31.7% in the next four years. Although the number of cross-border e-commerce SaaS corporate financing events has decreased since 2022 and the market growth rate has slowed down, with the advancement of cross-border consumer demand and the penetration of sellers' branding and digital management thinking, the demand for cross-border e-commerce SaaS will usher in a new round of growth.

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