Brand seller benefits: Amazon provides free "high-quality A+ pages"

Amazon has launched a new promotion for sellers who have registered their brands - giving them free access to “ premium A+ content , ” which can help increase product conversion rates .

What is Premium A+ Content ?

Premium A+ Content provides larger modules such as videos, images, and interactive areas for the product description section of the product page . This feature allows sellers to reduce text content and focus more on images and videos .

Amazon says that using premium A+ content can help sellers increase sales by 20% , which should be a compelling reason to create high-quality video and image content for your best-selling products and you will be rewarded accordingly . This feature can be a good promotion for both low-priced products and high-priced luxury goods .

During the campaign , sellers can use A+ Content Manager to publish premium A+ content for all registered ASINs .

What qualifications are required to use premium A+ content?

Sellers are eligible to use Premium A+ Content if they have published A+ Brand Stories in their ASIN catalog and have had at least 15 A+ Content approved in the past 12 months.

The use rights of premium A+ content will be authorized at the end of each month. If the seller meets the requirements, they will see the corresponding application entrance in the A+ Content Manager.

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