New online shopping trend! 96% of Americans value free shipping

According to foreign media reports, an organization recently conducted a new survey on the online shopping behavior of American consumers, which discovered the latest online shopping behaviors and preferences of American consumers.

Relevant data shows that 54% of respondents have changed their shopping methods due to the COVID-19 pandemic. Among them, 63% of respondents said they would give priority to shopping in small and local business sellers. For small businesses, this is undoubtedly an opportunity to invest in digital products and attract customers in new ways.

Regarding regulations related to shipping and delivery, 73% of online shoppers surveyed said that they prefer shipping to be included in the product price rather than being charged separately; 96% said free delivery is important when shopping online; 93% said they value free return policies; 74% value loyalty rewards; and 70% value same-day or next-day delivery.

In addition, as people shop online more frequently and spend more time online, consumers are increasingly concerned about data privacy. 44% of people have a better online experience by providing information, 54% of respondents said they know about the new privacy opt-out options in iOS 14.5 that enhance user privacy and transparency, and 45% said they allow apps or websites to collect their data.

In fact, building consumer trust is critical to the development of e-commerce. 60% of respondents believe that companies do not make an effort to protect their personal information, and 72% say that companies' online data privacy disclosures are intentionally misleading.

The survey also showed that among the types of data that respondents are most willing to share, contact information ranks first ( 44%), followed by sensitive information such as race or religion and location (both 27%), purchase history ranks third (19%), browsing and search history and application/website usage each account for 17%, and the lowest ranking is user content including emails, photos, recordings, etc., accounting for 8%.

In the future, e-commerce will continue to develop. Only by constantly improving and enhancing the quality of their services and products can sellers gain an invincible position in the e-commerce market.

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New Trends