Urgent! Another major IP launched a rights protection campaign, involving tens of thousands of product links

Infringement is like a landmine that can explode at any time. Recently, another world-renowned IP launched a rights protection campaign!

It is reported that commissioned by Japanese film production company Toho Co., Ltd., American professional intellectual property rights protection law firm Keith initiated a new brand case on July 21. This time the brand turned out to be the world-renowned giant monster IP - Godzilla (ゴジラ, Gojira, Godzilla).

Figure 1

As a monster movie series launched by Toho Co., Ltd. in 1954 , Godzilla is one of the longest-lived movie series in Japan and even in the world . Today, Godzilla has long become one of the world's popular culture symbols, and has appeared widely in movies, TV series, games, comics, novels and even some products in our daily lives.

It is reported that the case involves the English name ( Godzilla) and the Japanese name (ゴジラ) of Godzilla. You should know that Toho has already registered the name of Godzilla as a trademark. But in addition to the name trademark, Godzilla's IP image is also within the scope of Toho's rights protection, so the seller cannot use it indiscriminately!

According to the editor's inquiry, the trademark word " Godzilla" alone has more than 4,000 related product links on Amazon's US site. In Japan, the birthplace of Godzilla, its Amazon site has more than 10,000 related product links.

It is conceivable that the number of sellers accused in this rights protection case will be very large! Therefore, sellers with relevant product links should remove them as soon as possible, and don’t wait until Keith comes to your door to regret it.

But in fact, in my opinion, this is not the scariest thing. What is more terrifying is that as the owner of Godzilla IP, Toho Company also has many well-known IPs.

Nowadays, many sellers are using these well-known IPs that are popular all over the world to produce and sell related peripheral products. Since some of them have not had any rights protection incidents until now, everyone has become accustomed to it and seems to have forgotten that these IPs originally have owners!

Now that Toho has taken steps to protect the rights of Godzilla , why not also protect the rights of other IPs under its umbrella? Therefore, the subsequent risks of these well-known IPs are also very high. Sellers of these IPs should also pay more attention and stop as soon as possible.

IP

Infringement

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