The market is vast! Demand for air purifiers surges in Southeast Asia

As people's quality of life continues to improve, their life concepts are also changing. People pay more attention to the safety and comfort of life, and their lifestyles are moving towards a healthier, cleaner and more natural direction. Therefore, many home appliances such as purifiers, filters, humidifiers, etc. are very popular in the market.

Since the beginning of this year, many parts of the world have experienced a resurgence of the epidemic, especially Southeast Asia, such as Malaysia, Singapore, Vietnam and other countries, which have been suffering from the epidemic. Changes in the external environment are also affecting people’s lives and shopping methods.

Due to the impact of the epidemic, people in Southeast Asia have begun to pay more attention to the air quality in their living places, so air purifiers have opened up a broader path in the Southeast Asian market.

It is understood that air purifiers can absorb, decompose or transform a variety of air pollutants, such as PM2.5, dust, formaldehyde and other air pollutants, which can effectively improve air cleanliness.

Previously, due to the epidemic, small household appliances have gained a huge market share in Southeast Asia. Now, because of the epidemic, people pay more attention to air quality, which has opened up a broad market for air purifiers in Southeast Asia.

After the outbreak of the epidemic, the demand for air purifiers has continued to increase, but the quality of air purifiers on the market is uneven, and the performance of some products is not ideal, which will also affect consumers' usage experience and purchasing desire. Therefore, relevant sellers must ensure quality control when stocking or deploying related products.

According to Lazada, taking Malaysia as an example, the country has a larger per capita living area, so large-scale product pictures can better stimulate consumers to buy, and they are more inclined to choose products with industry-recognized certificates.

Of course, different countries have different cultural atmospheres and lifestyles. Relevant sellers must effectively plan products based on the shopping habits of the target consumer market, do a good job of product display in stores, and conduct precise marketing to achieve big sales.

Southeast Asia has a vast market for air purifiers