Eight major trends in the global sporting goods industry are released, with sports and leisure becoming the main force

Recently, McKinsey and the World Sporting Goods Federation ( WFSGI) jointly released the "2021 Global Sporting Goods Industry Report", which mentioned eight major development trends in global sporting goods. Sellers selling such products can pay special attention to it.

Sports and leisure clothing has become a new competitive market . The epidemic has further blurred the boundaries between work and leisure time, and more and more people have begun to accept comfortable sportswear worn all day long. Survey data shows that more than 75% of industry representatives believe that the sports and leisure market will continue to grow steadily in 2021 .

The gap in individual exercise is delivering a new healthy lifestyle . The COVID-19 pandemic has pushed more families into the low-income group, exacerbating the gap in individual exercise. In 2019, 46% of American respondents with an annual income of less than $25,000 said they lacked exercise; among respondents with an income of more than $100,000, only 19% did not exercise .

Sustainable development has become the new normal in the post-epidemic era . In the sporting goods industry, the proportion of environmentally friendly products has increased by 64% per year recently . Consumers are paying more and more attention to sustainable products, and the sales of such products will also get better and better.

Digital fitness and sports communities are extremely popular . In the past 2020 , due to government restrictions, consumers have been required to maintain social distance and home isolation regulations, which in turn has led to the rapid development of digital fitness and online sports communities .

The business model shift from offline to online . In 2020, many consumers changed their consumption patterns and preferred online shopping. Online sales are expected to stabilize at around 25% of the total in 2021, six times the pre-epidemic level . In addition, its marketing form is also changing . With the postponement or cancellation of sports events, new digital marketing is leaning towards consumer experience .

Physical retail is under pressure, but it is still the key to the future channel combination . Simply displaying goods is no longer enough to meet customer needs, and providing customers with a differentiated experience has become a new goal that major brands are competing for .

Building a more flexible supply chain has become one of the key agendas for sporting goods companies. In the post-epidemic era, the demand cycle of products is getting shorter and shorter , and sellers need to make constant changes to meet more consumer demands .

Sporting Goods

Sports and leisure