Application for coupons for Japan Asia’s September limited-time sale is now open!

This limited-time promotion will be held from September 25 to September 27, 2021. However , there will be an additional event before that. The event starts on September 18 and lasts for 10 days. That is to say, from September 18 to September 27, sellers can promote sales through coupons.

Amazon Japan reminds that in order to make full use of coupons, it is recommended to set the coupon period to 30 days to cover all activities and increase seller traffic.

Sellers can create coupons in the Promotions tool in Seller Central. Coupons will then be displayed on product detail pages and search results.

It is important to note that in the limited-time sale in September, Amazon Japan also launched an exclusive page for recommended coupon products. If the seller's product rating is 3.5 stars or above, and the coupon discount rate is more than 10% , there will be a chance to be displayed on this exclusive page.

In addition to the limited-time promotion in September, the application details for the Black Friday Online Flash Sale event on Amazon Japan have also been announced. The application deadline for the Black Friday Online Flash Sale event is 11:59 pm on October 8. Sellers who have not yet applied should hurry up and don’t miss it.

This year, whether it is a limited-time flash sale or a 7-day sale, only products with a rating of 3 stars or above can be applied for. In addition to this, the application requirements for limited-time flash sales also include: the discount must be at least 20% of the current price, and the event price must be less than or equal to the lowest price of the ASIN since January 1, 2021. The 7-day sale requires that the product discount must be at least 15% of the current price and must be lower than the lowest price of the ASIN in the past 60 days.

After applying for a promotion, sellers are advised not to make drastic modifications and deletions, such as changing prices, because changing the pricing of participating ASINs after applying for a flash sale may affect the price requirements of the flash sale. If the price is changed within 25 hours before the event starts, the flash sale will be automatically canceled.

In addition, sellers should not delete or end listing sales, because canceled flash sales cannot be restored. Amazon also does not recommend sellers to create new sub-ASINs. New sub-ASINs will re-verify existing flash sales, which may cause the flash sales to be cancelled.

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