Amazon will continue to invest in emerging markets in India, and the Big Freedom Day sale is about to begin!

In the second quarter of 2022, Amazon lost as much as $1.7 billion outside North America, compared with a profit of $362 million in the same period last year. But this will not stop Amazon from investing in other markets such as India!

In an interview with ET in June, Manish Tiwary, country manager of Amazon India's consumer business, said the company will double down on social commerce and local kirana stores to acquire additional users in the Indian market. As of now, Amazon India has a total of 1.1 million sellers, serving more than 100 million consumers. To expand the Indian market, Amazon has launched a series of plans, including the launch of the "Product Sampling" plan to enable brands to accurately reach the audience; after more and more sellers settled in the Indian site, it invested 37.5 billion rupees in its Indian logistics department.

Amazon said its international business in countries such as India is still in its early stages.

Data shows that as of 2021, India's e-commerce sales share in the world is only 1.4%, which is still a big gap compared with e-commerce giants such as the United States. However, as an emerging market, its e-commerce market is growing rapidly. Bobble AI's report shows that between 2020 and 2021, India's e-commerce market grew by 77%. At this growth rate, India is expected to rank among the top in the global e-commerce market.

It is reported that India is the second largest Internet market in the world, but only 43% of the total population of India uses the Internet. The penetration rate is low, but the development potential is huge. In recent years, India's social e-commerce has developed rapidly, and major social e-commerce platforms have emerged. After Meesho entered the market, it broke the duopoly of Amazon and Walmart's Flipkart platform in India. Amazon quickly seized the business opportunity and spent $6.5 billion on its Indian business to acquire social commerce startup GlowRoad, thereby getting a share of the Indian social commerce market. The survey shows that young people aged 18-35 in India account for 68.2% of the total population and are the main consumers of social e-commerce.

After the Amazon Prime Day sale in India , Amazon is continuing its promotions and holding the Big Freedom Day sale in India. The sale will start on August 6 and end on August 10. Amazon will launch various promotions and discounts during this time.

"In our emerging regions, we've made significant investments to drive expansion. Given the intense competition in many of these markets, we expect to continue to do so," said Dave Fields, Amazon's director of investor relations.

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