Successful bet on the market! Amazon is making a lot of money in Spain

Recently, according to foreign media reports, Amazon's revenue in Spain reached nearly 4 billion euros in 2021 , a year-on-year increase of 4%, and 3.84 billion euros in 2020. As the leader of the Spanish e-commerce market , Amazon's ability to attract money is unparalleled .

In 2011, Amazon seized the opportunity and successfully entered the Spanish e-commerce market. In the following 11 years, Amazon won the favor of Spanish online consumers with its low product prices and fast delivery.

In Spain, 55% of online consumers believe that delivery speed is the most important factor they consider when shopping online. 70% of online shoppers said they no longer choose to shop on the platform because of slow delivery. In response to this pain point, Amazon has also been constantly improving its logistics services in order to retain buyers.

As of 2022 , Amazon 's investment in Spain has exceeded 6.8 billion euros , which has been used in infrastructure and equipment, logistics and transportation . It is understood that in 2021 alone , Amazon's investment in Spain reached 3.7 billion euros, an increase of nearly 50% year-on-year . Among them, half of the funds are used to add logistics centers and distribution warehouses . Currently, Amazon has a total of 6 distribution centers in Spain , and its goal is to increase to 40.

According to Aecoc's Spanish online shopping behavior research report , the mass consumption weight of online buyers in Spain has been increasing since 2018. Consumers who buy groceries online account for 17% of e-commerce platforms, most of which choose Amazon .

Since the outbreak, 56% of Spaniards have chosen to shop online, with 40% of new users. According to eMarketer, the Spanish e-commerce market has made the equivalent of five years of progress in 2020 alone , accounting for 11% of total retail sales. When segmented by age, the "baby boomers" between the ages of 45 and 59 have the strongest purchasing power , with 70% of Spanish households saying they would shop online for daily necessities , and the proportion of households with children is even higher.

Data shows that in Spain, 28 % of online shopping transactions are concentrated on Amazon . In terms of details, Amazon has become the preferred shopping platform for Spanish consumers to buy electronic products, toys and DIY, furniture and electrical appliances online , and Amazon has also occupied the first place in the Spanish e-commerce market with these three categories.

Previously, Tandem Up 's survey results on the Spanish online market showed that Amazon is the most popular e-commerce platform in Spain , accounting for 89% of the traffic . Since the outbreak, almost all Spanish consumers have purchased things on e-commerce platforms, and more than 90% of online shoppers said they had shopped on Amazon .

As Amazon's seventh largest market in the world and a potential stock in the European e-commerce market, Spain has immeasurable prospects. Sellers can learn more about it and assess the situation, perhaps this is another opportunity to increase sales.

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