Amazon fashion category sales surge, hot-selling products announced!

Recently, consumer market research organization Euromonitor released its latest research on the fashion category in the e-commerce market.

Data shows that in the future, online sales of fashion categories will account for 40% of the industry's total sales. The consumer population in the fashion market will continue to expand, and sales will also grow steadily.

According to Statista, revenues from the fashion category (men’s, women’s and children’s apparel, shoes and bags, and accessories) are expected to reach $983.2 billion in 2022. With an expected annual growth rate of 11.14%, the market size of the fashion category is expected to reach $1.35 trillion by 2025.

The fashion category covers a wide range of products and has always been a dominant category for major cross-border e-commerce platforms. The market demand for different products also varies.

Children's Wear

According to Statista, revenue from children's clothing will reach $263.3 billion in 2022. Sales of children's clothing are expected to grow by 3.7% by 2023, with most of the revenue coming from the US market.

The biggest trend in children's clothing in 2021 is unisex clothing, which means that clothing that can be worn by both boys and girls is in great demand. Amazon novice sellers who are in the process of selecting products can consider children's unisex clothing.

Sports shoes and clothing

Google Trends shows that sales of sports shoes and clothing - fitness wear, yoga wear, and running shoes - surged in the early stages of the epidemic. Although epidemic control measures have been completely relaxed, demand remains high and they have been selling well on the Amazon platform.

Comfortable shoes and clothes

Various comfortable footwear products are very popular on the Amazon platform. These hot-selling shoes are made of crocodile-like rubber materials and are very light to wear. At the same time, another hot-selling product is sweaters. Because a large number of people need to work from home during the epidemic, they attach great importance to the comfort of working from home, so they will choose some sweaters that are comfortable and fashionable.

Fashion Accessories

Belt buckles are a very popular fashion accessory, with 90,500 searches per month. Keywords such as custom, western and unique are very popular.

According to Google Trends, the demand for messenger bags has exploded in recent years among both male and female consumers. Messenger bags are made of a variety of materials, from eco-friendly cotton and linen to ultra-durable leather. For brands involved in messenger bags, it is best to segment market demand and make specific products, such as messenger bags made of high-end materials or eco-friendly materials.

To sum up, Amazon sellers can plan key products based on the specific market demand for fashion categories, and do more research on design, functional features, price, etc. As long as they hit the right product, it will be hard not to have a huge sales volume!

Amazon Platform

Fashion Category