US home furnishings demand declines this year, sellers will face severe challenges

Recently, research institutions DigitalCommerce360 and BizrateInsights released the latest survey research on the U.S. home furnishings online market. 1,113 U.S. online consumers participated in the survey.

Data shows that 41 % of American consumers purchased at least 50% of their household goods online in 2021. However, this year , the proportion of household goods purchased online by American consumers has dropped significantly, to only 25%.

After the sales of household goods soared in 2020 , the demand for home decoration and furniture products began to show a downward trend this year . With the complete relaxation of epidemic control, a large number of consumers began to choose physical stores for shopping , and the demand for online home decoration and furniture products declined. In addition, the product characteristics of household goods that require trial use also affect consumers' shopping choices .

Despite this, diverse household activities also drive consumption of individual products . American consumers still have strong demand for home DIY products and all categories , and related products are generally used for home upgrades and DIY projects. Among them, home product upgrades account for 44% , and DIY projects account for 42%. 27% of respondents are looking for ways to improve their homes, and 19% even research DIY home projects through social media . Sellers can focus on layout based on consumers' demand for such products .

For many people, saving money is a top priority. 37% of respondents said they are very interested in home furnishings on sale . At the same time, cross-category home furnishing purchases are also very popular . Among them, outdoor space projects, home appliance replacement, and home office supplies are highly concerned .

Sellers should note that problems in the home furnishing supply chain have had a certain impact on consumers' shopping experience , mainly due to insufficient inventory , delayed delivery, order cancellations and logistics time . Among them, 41% of people encountered out-of-stock problems when shopping online , 25% had delayed delivery, 16% even canceled their orders, and 18% of online consumers chose same-day delivery because they were worried about order delays .

When asked about their future spending in the home furnishings category, 40% of online consumers expect to spend less on home furnishings this year . Of these, 42% expect their home furnishings spending to remain the same as last year. Only 17% expect to spend more, while 41% of consumers expect to spend less on home furnishings , which is bound to have an impact on the sales of online home furnishings products .

Competition in the U.S. online home furnishing market will be very fierce in the rest of 2022. Due to limited market demand , sellers should adjust their product layout and marketing strategies in a timely manner .

US e-commerce market

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