Fitness market is promising? U.S. fitness equipment sales will exceed $16 billion in 2025

As people stay at home due to the pandemic lockdown, more and more people are seeking fun and fulfillment in their home life. At the same time, medical data show that health problems such as diabetes, obesity, and insomnia addiction are spreading in the United States and even around the world . Based on this, more and more people are beginning to pay attention to home fitness, and the demand for fitness equipment has reached a new high in the United States and even around the world.

According to a study by Ipsos , 79% of the world's population has purchased fitness products , and Americans spend an average of 6.3 hours per week on sports and fitness , while the Dutch spend the most, 12.8 hours per week . Offerwise's research shows that 88% of Peruvians engage in physical activities, an increase of 31 percentage points from 2019 before the pandemic .

Sales data from e-commerce platform Linio shows that Searches for fitness products on the platform increased by 91.5% in 2021. Among them, football, volleyball, and boxing products are the most popular , and home treadmills and exercise equipment rank second . In addition , rowing machines, elliptical machines, and exercise bikes also ushered in high sales.

According to Statista survey data, about four-fifths of Americans own at least one home fitness product , and most respondents believe that online consumption can provide more cost-effective home fitness products. By 2025, the US sports and fitness equipment market revenue will be close to $16.8 billion.

In 2021, sales of aerobic exercise equipment (including treadmills, stationary bikes, rowing machines, steppers, and elliptical machines) in the United States totaled $1.5 billion, up 95% from 2019. Treadmills are particularly popular, with sales of treadmills in the United States increasing by 5% in 2021 compared to 2020. This shows that American consumers have a strong demand for aerobic exercise equipment during the epidemic.

Previously, the American Heart Association recommended that Americans perform strength training at least twice a week to help promote heart health and improve physical endurance . Industry insiders said that in the past few years, sales of cardiovascular equipment accounted for more than 50% of the sales of fitness equipment in the United States . After the outbreak of the epidemic, this sales change was mainly provided by online platforms.

The search volume for fitness equipment such as treadmills , stationary bikes , fitness benches , dumbbells, etc. on major e-commerce platforms has skyrocketed, setting off a new trend in the United States . Sellers can prepare their product selection based on the new trend and enter the popular market.

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Fitness Equipment