Online shopping revenue will reach 7 billion! Small appliances, beauty and perfume products are the hot selling products on Mother's Day in Brazil

As online shopping becomes more popular in Brazil, e-commerce in Brazil has begun to grow exponentially. The development of e-commerce has also led to the continuous improvement of the quality, logistics and payment methods of online goods, forming a virtuous circle.

Holidays have always been a hot topic for growth in e-commerce sales, and May 8 is Mother's Day in 2022.

According to Neotrust, an e-commerce consulting company , Brazil's e-commerce revenue will reach 7 billion reais on Mother's Day. Based on the orders of Mother's Day in previous years, small appliances, beauty and perfume products are the hot-selling products on Mother's Day in Brazil.

Small appliances, beauty and fragrance products are hot sellers on Mother's Day in Brazil

The convenience and speed of online shopping have accelerated Brazilians' acceptance of online shopping.

Data shows that on Mother's Day, Brazil's e-commerce revenue will reach 7 billion reais. Compared with last year's Mother's Day, online shopping in Brazil will increase by 4%, and the number of orders this year will reach 15.7 million.

Paulina Dias, head of Neotrust's intelligence department, said that searching the Mother's Day order data of previous years found that purchases of small appliances, beauty and fragrance products were very prominent.

It is worth noting that in 2021, more than 70% of orders for these three product categories were free shipping, and the main purchasing group was women between the ages of 26 and 50, and the most common payment method was by credit card.

E-commerce is gaining popularity in Brazil

Due to the impact of the epidemic, the online economy has become very popular, and this trend will continue. Various shopping channels will continue to improve in line with consumer demand.

In 2021, e-commerce in Brazil set a local record, with a transaction volume of 161 billion reais and a total of 353 million online purchases.

As the e-commerce market continues to expand in Brazil, Neotrust expects that Brazil's e-commerce deliveries will reach 44,000 times per hour this year. By 2022, 385 million products will be paid for online and delivered to people's homes, and e-commerce is expected to grow by 9%.

According to a survey conducted by Mundi Map and E-commerce Brasil, online sales in Brazil accounted for 58% of offline sales in 2021, and the proportion of online sales is on an upward trend.

The survey found that more and more people in Brazil are starting to shop online, because not only can they quickly search for the products they want online, but they can also compare prices from different stores, and more importantly, receiving the goods at home is very convenient and fast.

Cross-border e-commerce market

Mother's Day