More than half of British people choose to shop online

The survey found that the UK is the only country in Europe where most people choose to shop online rather than in physical stores.

According to data, more than half of British consumers choose to shop online.

With the development of e-commerce platform technology, the functions of social media platforms are becoming more and more diversified. Social e-commerce has become an emerging form of e-commerce. More and more British people choose to shop on social media platforms. They believe that online shopping not only saves time from going out shopping, but also that online products are cheaper and have more choices.

At present, the primary demand of the British for online shopping is that e-commerce platforms can increase their investment in technology to improve their online shopping experience.

E-commerce platforms increase investment in technology to improve consumer shopping experience

Research shows that 80% of Britons believe that e-commerce platforms need to continue to invest in new technologies to meet changing consumer demands.

About half of shoppers believe that combining online and offline payment channels should be a top priority for retailers to improve the shopping experience.

Although online shopping saves shopping time, British shoppers need to fill out lengthy checkout forms and wait in line when checking out. Therefore, British shoppers are eager for e-commerce platforms to increase their investment in technology, combine online and offline, and enhance the shopping experience.

In order to provide better services to consumers, e-commerce platforms should improve personalized service technologies, such as using big data to provide product recommendations to consumers.

In addition, the younger generation in the UK is also very keen on virtual reality technologies such as virtual stores and changing rooms, with 40% of millennials believing that e-commerce platforms should have these technologies.

Social media plays an increasing role in UK shopping

Research shows that social media is playing an increasingly important role in online shopping in the UK, with 32% of people making a purchase after being inspired by a product on social media, and more than half of these people making their purchase directly on the social media platform.

The mainstream social media platforms in the UK are Tiktok, Facebook and Instagram.

The survey showed that Tiktok and Instagram were the most popular social media platforms for Generation Z, while Instagram and Facebook were the most popular social media platforms for Millennials. Facebook was most popular among Generation X and Baby Boomers.

As the number of online shoppers in the UK increases, consumers are eager for a more complete e-commerce shopping experience, such as personalized product recommendations, online and offline payment channels, and virtual reality fitting technology. This places higher demands on e-commerce platforms that want to expand in the UK market. In addition, it is worth noting that e-commerce platforms that integrate social functions are the future development trend of British e-commerce.

Cross-border e-commerce market

U.K.