Hot-selling predictions: Top 5 household and personal care categories in the US in 2022

Recently , the research organization Payability released a research report on the popular trends in the US household and personal care products category in 2022. Five major categories have continued to heat up in recent years, and sellers can pay special attention to them .

Home Decor

Since the outbreak of the epidemic in 2020, the demand and sales of home decoration products have continued to grow.

Affected by the epidemic, consumers were forced to stay at home and began to have more time to decorate their living spaces to make them more interesting and functional to meet the needs of work , study and entertainment. The sales of home decoration products suddenly exploded in 2020. Since then, although the demand for this category has slowed down, the overall sales volume is still higher than the sales volume before the epidemic .

Men's Personal Care Products

According to Google search trends, the demand for men's personal care products has continued to grow since the end of 2017, including men's soaps and cosmetics, men's skin care products, men's nutritional supplements, and various other traditional health products. Data shows that the search volume for "men's personal care products " is highest in California, Texas, and Pennsylvania .

Nutritional Supplements

Google Trends data shows that the demand for nutritional supplements, including digestive enzymes, probiotic preparations and apple cider vinegar products, continues to grow. At the same time, the demand for various protein products, such as protein powder and protein bars, continues to increase.

Since the beginning of the epidemic, American consumers have paid more and more attention to health, so the demand for health products has increased significantly.

Clothing and accessories

In recent years, the demand for some clothing and accessories has continued to increase. For example, the demand for sportswear, specifically fitness wear, yoga wear, running shoes and other products has continued to increase since the outbreak of the epidemic.

When it comes to accessories, belt buckles are consistently searched for, with around 90,500 searches per month.

At the same time, the demand for crossbody bags remains high. Different from the fixed concept of women's bag market, the demand for men's crossbody bags is also rising synchronously. The men's bag market is also worthy of attention.

Pet Products

As the world's largest pet consumer market, the pet ownership rate among American households is as high as 70%, which means that approximately 90.5 million households own pets.

Data shows that sales of pet products in the United States reached US$123.6 billion in 2021 , a record high and showing a strong growth trend.

Sales of several popular pet products have been high, including pet medicines, vitamins and supplements, specialty foods, pet cameras and eco-friendly pet toys.

The epidemic has affected Americans' shopping habits , and sales of products in many categories have suddenly skyrocketed. Sellers must pay more attention to local market demand, and make targeted product selection and layout in order to stand out in the market competition .

US e-commerce market

Popular categories