WhatsApp usage dominates the internet in Java and Bali, Indonesia

Indonesian telecom operator Telkomsel said that in the first quarter of this year, WhatsApp usage rate in Java and Bali was 40%, accounting for the majority of Internet usage.

In the Java-Bali region , the number of prepaid and postpaid users has increased rapidly. "As of the first quarter, with the change in digital lifestyle, the three areas with the highest Internet usage are mainly concentrated in YouTube (30%), WhatsApp (40%), and e-commerce (30%)," said Andri.

Andri further pointed out that his team is constantly innovating to meet the challenges of the times . Telkomsel ’s renewal is a continuation of the company’s more comprehensive digital transformation and represents a new image for Telkomsel .

Telkomsel’s new logo design was inspired by batik patterns as Indonesia’s cultural identity, which is relevant at every stage . ” he said.

He believes that the renewal of Telkomsel also represents the new values ​​of the new company , namely integrity , purpose , empowerment , etc., which will appear in the form of a more comprehensive integration of digital products and services , and gradually update to the visual brand .

With this new identity , Telkomsel will have the opportunity to effectively leverage the latest digital technologies to collaborate across sectors and expand its business in various countries and regions. In this way, many industry players and other stakeholders will bring Indonesia closer together to build an inclusive and sustainable digital ecosystem.

Andri explained: “In the first phase, Telkomsel’s products include prepaid cards namely Simpati, LOOP, Kartu As and postpaid card kartuHalo. From a marketing perspective, this makes it more effective and memorable for all segments of society in the target market.”

For Telkomsel Prepaid, there are two entry packs to choose from, namely Internet Max and Unlimited Max. Andri said that the update of Telkomsel has not changed all the facilities and features in Telkomsel's products.

Finally, Andr concluded: "Telkomsel keeps pace with the times and keeps updating . The telecommunications industry market is also developing with the entry into the digital stage and the change of people's digital lifestyle. After the outbreak, Telkomsel's update can tap into the consumption potential of more consumers by leveraging the advantages of Telkomsel technology ."

Indonesia