Sold out in 24 hours! Messi jersey sales reach 30 million euros a day

How strong is the purchasing power of fans ? Yesterday , "Paris made nearly 30 million euros selling Messi jerseys in one day" instantly topped the Weibo hot search list.

According to foreign media reports , within 24 hours after Lionel Messi signed with Paris Saint-Germain Football Club, Paris Saint-Germain earned nearly 30 million euros just from selling Messi's jerseys. It is reported that Paris Saint-Germain Football Club offered Messi an annual salary of 35 million euros. Some netizens joked: "I earned Messi's annual salary in one day by selling jerseys."

On the official website of Paris Saint-Germain, the first batch of Messi's No. 30 jerseys sold out in less than 10 seconds, and the subsequent restock was also sold out in just 24 hours . The Paris official website put up a slogan: "Hello Paris Saint-Germain fans! Due to high demand, our Messi jersey stock is running out quickly. We plan to offer more jerseys for pre-order on the website soon, with a delivery date in October ."

The editor saw on the official website of Paris Saint-Germain that the newly listed Messi jerseys are still on sale, with prices ranging from 33 euros to 129 euros . Although the delivery date has been postponed to more than a month later, the popular sizes of these jerseys are still sold out .

Chinese fans have a "deep love" for Messi. It is reported that 64% of these orders come from China . In the PSG official flagship store on the domestic e-commerce platform Taobao , the price of Messi's jerseys ranges from 680 to 829 yuan, and they have already been sold out. The editor consulted the store's customer service , but it is still unknown when they will be restocked .

Foreign fans are also crazy. According to foreign media reports, hundreds of Paris Saint-Germain fans lined up in front of the club's official store near the Parc des Princes early in the morning .

The explosive sales of Messi's jerseys show that the market for "fan economy" is very broad, and consumers are happy to pay for their favorite stars. In addition to celebrity-style clothes , celebrity-style skin care products , meet-and-greet tickets, and peripherals printed with celebrity photos are all enthusiastically sought after by fans .

Relevant sellers can also pay more attention to the "fan economy". In addition, when selling celebrity-related products, they must also do a good job of research to avoid falling into an infringement crisis .

Messi

Jersey

Celebrity peripherals